The Startup CPG Podcast

Today’s hot topic is fundraising. And what could be better than talking fundraising with our favorite weird sparkling water brand, Aura Bora. Aura Bora just raised a Series A round, led by Siddhi capital, bringing their lifetime funding as a brand to $10 million, and co-founder Paul Voge is here to share the details with us. Paul and his wife Maddie founded Aura Bora in 2019, and they make sparkling water from herbs, fruits, and flowers for earthly tastes and heavenly feelings. They use unique ingredients like basil, cactus, and lavender for a better-tasting experience, all while donating 1% of annual revenue to environmental causes via 1% For The Planet. Aura Bora is one of the fastest-growing beverage brands in the country with their 0 calorie, 0 sugar, non-GMO, plant-based, and craft flavors. Listen in as Paul shares about: - Aura Bora’s different funding stages from friends and family, to seed rounds, to the recent Series A with institutional investors; - How he learned about the world of fundraising and his recommendations for getting started; - The logistics behind tackling fundraising from staying organized, to working as a team, to a favorite question to ask someone who says “No”; - How he says motivated and how they’ve built long term relationships with potential investing partners along the way; - The newly formed Aura Bora board of directors and what that means; - How Aura Bora will use the funds and exciting future growth plans; - And more! This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open now! Go to applycolab.com