The Startup CPG Podcast

Let’s talk demos! In-store demonstrations are an important tool in a CPG company toolbox, so we brought our favorite team of demo experts to help us navigate this topic: Bridget Aragon & David Heiser - Co-founders of Grassroots Demos. Grassroots Demos help brands boost sales and reach more customers by sampling their items in-stores. Shoppers get to taste items in a safe environment and give feedback, and brands get super valuable insights and support sell-through. Listen in as David and Bridget share about: - The critical components to a successful demo - How to hire and train the right brand ambassadors - Tips for navigating demo logistics like sample sourcing and supply chain - What demo performance data to track - The pros and cons of managing your own brand ambassador team versus using a vendor - How to hire a demo company vendor - Best practices for retailer communication about demos - How to incentivize brand ambassador performance - How merchandising fits into the picture - And more! And stay tuned at the end of the episode (56:12) for a mini interview with Delisa from Startup CPG Shelfie Award winner Funky Mello - my new favorite marshmallow creme with a wonderful story.