The Startup CPG Podcast

Are you ready to hear from the world’s first and tastiest refrigerated, plant-based marshmallow creme? I have been full stop obsessed with Funky Mello since discovering them through the Shelfie Awards last year after they won and we did a short minisode with co-founder Delisa Harper last year (that I also recommend listening to) where I loved hearing more about their story. Today I’m so excited that we get a full episode with Delisa to dive into the world of Funky Mello. At Expo West, Delisa and Zach shared Funky Mello as a Backpack Brand at the Alley Rally event and were in the top crowd favorites (for good reason), so it was amazing to meet in person. They gave me some mini cremes to take home, which were the perfect size for making fluffernutter sandwiches, and now, I can’t stop making them. If you haven’t made a fluffernutter sandwich, it’s peanut butter (or the butter of your choice) plus marshmallow creme, and I also like to add a little tbh hazelnut spread, which is another past podcast guest. I think you’ll notice that my love of marshmallows really comes through in this episode. Listen in as Delisa shares about: - Founding Funky Mello with her husband Zach six months into dating - Participating in accelerator programs and launching in Whole Foods - Their holiday rollout with Sprouts and what they learned - What it’s like to self-manufacture - How they are exploring the foodservice channel - Behind the scenes of their new Dippstez product - Their social media and events strategies - What it’s like to work with your spouse - And more! This episode was sponsored by Maven Agency. Go to strategymavenagency.com. This episode was sponsored by IFT. Go to iftevent.org. This episode was sponsored by Social Nature. Go to business.socialnature.com.