Daniel Scharff
Founder/CEO, Startup CPG
Appears in 87 Episodes
#188 - Celebrity and Influencer Contracts with Foster Garvey
In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of celebrity endorsements and brand partnerships with legal expert Hillary Hughes of Fo...
#187- Expo West 2025 Debrief with S’NOODS and Whims
In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Caitlin Bricker, Editor of Startup CPG, Lauryn Bodden, Founder of S'NOODS, and Leanne Viola, ...
#186 - Bootstrap Heroes: Bumpin Blends, Lentiful and Drink Wholesome
In this episode of the Startup CPG podcast, Daniel Scharff speaks with three visionary founders who have built and scaled their businesses without external funding. Jo...
#185 - Commercial Kitchen vs. Co-Man: Where to Make Your First $1M of Product
In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder and CEO of Amped Kitchens, and Jaime Valenti-Jordan of Catapult Commerci...
BONUS: Winter Fancy Food Show Recap
In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team, as well as Brendan Cravi...
#184 -Distributor Spotlight: Karen Slusher of Azure Standard
In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Karen Slusher, Chief Experience Officer of Azure Standard, to explore how this unique distrib...
#183 - How AI is Helping CPG Brands with Lentiful and FocusFuel
In this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive int...
BONUS: 2025 Shelfie Awards are Here!
In this bonus episode of the Startup CPG podcast, Daniel Scharff is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive deep into The She...
#182 - Rewind: How to Crush Expo West
Let’s rewind, refresh, and get you ready for this year’s Expo West! 🎉 This episode originally aired in February 2024, but trust us—the insights are still absolute gold...
Bonus: Tariffs 101 with Aaron Alpeter
In this bonus episode of The Startup CPG Podcast, Daniel Scharff sits down with supply chain expert Aaron Alpeter, founder of Izba, to break down the latest tariff cha...
#181 - Buyer Spotlight: John Lane, Category Manager at Raley's
In this episode of the Startup CPG podcast, Daniel Scharff is joined by John Lane, Category Manager for Snacks & Commercial Bread at Raley's, a division of The Raley's...
#180 - Meet the Startup CPG Editor: Caitlin Bricker
In this episode of the Startup CPG podcast, Daniel Scharff welcomes Caitlin Bricker, editor at Startup CPG, to dive into her journey from food service to retail buying...
#179 - Bootstrap Heroes: Hazard's Hop Water, SWAIR, Gourmend Foods
In this episode of the Startup CPG podcast, Daniel Scharff dives into the strategies and challenges of bootstrapping with three inspiring founders who have transformed...
#178 - Buyer Spotlight: Sean Goldsmith, The Zero Proof (DTC Non-Alc Retail)
In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Sean Goldsmith, co-founder of The Zero Proof, the largest online direct-to-consumer retailer ...
#177 - Finding Your Co-Man: Lance Schwarzkopf of Copack
In this episode of the Startup CPG podcast, Daniel Scharff and Lance Schwarzkopf take us behind the scenes of launching a food or beverage product. They break down the...
#176 - Startup CPG’s 2024 Year in Review
In this episode of the Startup CPG podcast, Daniel Scharff sits down with Patricia Menegoto, Head of Marketing and Community at Startup CPG, to reflect on a transforma...
#175 - E-Comm Wizards: David Fudge of Aplós
In this episode of the Startup CPG podcast, Daniel Scharff sits down with David Fudge, co-founder of Aplós, to discuss the journey of building a premium non-alcoholic ...
#174 - Buyer Spotlight: Heidi Traore and Jeanette Bloss, National Co+op Grocers
In this episode of the Startup CPG podcast, Daniel Scharff chats with Heidi Traore, Supplier Relationship Development Manager, and Jeanette Bloss, Category Manager, fr...
#173 - The Food Investors: Capital for Emerging CPGs
In this episode of the Startup CPG Podcast, Daniel Scharff is joined by a distinguished panel of investors, including Greer Tessler (Founding Partner at Simple Food Ve...
#172 - Ops Talk: 5 Things Brands Get Wrong
In this episode of the Startup CPG podcast, Daniel Scharff sits down with Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, to tackle the five biggest ...
#171 - SupplySide West Recap with Doss
In this episode of the Startup CPG podcast, Daniel Scharff explores the world of SupplySide West with Wiley Jones, Founder and CEO of Doss, who sponsored 2 lucky brand...
#171 - Buyer Spotlight: Taylor Cathala, Senior Spirits Category Merchant, Whole Foods Market
In this episode of the Startup CPG podcast, host Daniel Scharff sits down with Taylor Cathala, Senior Spirits Category Merchant at Whole Foods Market, to explore the i...
#169 - "How to Take Advice" with Nikhil Arora
In this episode of the Startup CPG podcast, host Daniel Scharff engages with Nikhil Arora, co-founder of Back to the Roots, an innovative organic gardening company now...
#168 - CPG Founder Life - What to Expect: Paul Voge
In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Paul Voge, Co-Founder and CEO at Aura Bora, a craft sparkling water company that has experien...
#167 - 5 Financial Factors That Make or Break E-commerce Brands with Paul Bianco
In this episode of the Startup CPG Podcast, Daniel Scharff interviews Paul Bianco, founder and CEO of Graphite Financial. They highlights the essential role finance pl...
#166 - CPG Trade Media: Elizabeth Crawford, Brooke Just, and Adrianne DeLuca
In this episode of the Startup CPG Podcast, Daniel Scharff interviews 3 of the leading CPG journalists. He’s joined by Elizabeth Crawford, Senior Editor at FoodNavigat...
#165 - The Rise of BRĒZ with Aaron Nosbisch
In this episode of the Startup CPG Podcast, Daniel Scharff interviews Aaron Nosbisch, the founder and CEO of BRĒZ, a rapidly growing cannabis beverage company using he...
#164- UNFI UpNext Program: Aaron May
In this episode of Startup CPG Podcast, Daniel Scharff sits down with Aaron May, the manager of UNFI's UpNext program, UNFI's major program that helps helps emerging a...
#163 - The Startup CPG Newswire & PR Tips from Jess Windell
In this episode of Startup CPG Podcast, Daniel Scharff is joined by Grace Kennedy, Startup CPG Podcast Host, and Jess Windell, owner of Maven Consulting and Co-Founder...
#162 - Ops Nightmares, Powered by Crstl
In this new series on the Startup CPG Podcast, Daniel Scharff and Jamie Valenti-Jordan from Catapult Commercialization Services take callers who have had 'Ops Nightmar...