Jessi Freitag
Appears in 103 Episodes
#65 Mid-Day Squares - National Target Launch, Business Therapy, and Dance Vibes with Jake Karls
What does it take to build the next household chocolate brand name like Hershey or Cadbury? The team at Mid-Day Squares is on the road to find out, and today we’re joi...
#64 Expo East 2022 Recap: Liquids abound, lost voices, and sustainable puns
“'Tis the week post-Expo and all through the land… CPGers have full tummies, full hearts, and half-closed eyes.” I stole that line from Jenna on the Startup CPG team’s...
#63 Meet the 2022 Shelfie Award Winners
A couple weeks ago, Startup CPG hosted the 2nd Annual Shelfie Awards, where we recognized 14 brands across 13 categories. We’ll be talking with more of the finalists a...
#62 Affiliate & Influencer Marketing 101 with Kim Biddle
Influencer and affiliate marketing. Topics with a lot of opinions, a lot of success stories, and unfortunately a lot of wasted time and energy when executed poorly. Th...
#61 It's Shelfies Time! Finalists, Winners, and Trends from Startup CPG's 2022 Awards
If you are listening to this episode on release day, you may notice it's not Tuesday! That's because I wanted to bring you the Startup CPG news hot off the press: a re...
#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu
Venture capital - a term we've all heard but maybe don't fully understand (this is a safe space to admit what we don't know and I'll be the first to say that fundraisi...
#59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar
Today's guest you may recognize for a number of reasons but specifically from the cover of the Startup CPG Spotlight magazine! Ali Bonar, Co-Founder, CEO, and Chief Vi...
#58 Ingredient Sourcing 101
Today we get to chat about one of my favorite topics - ingredients. While the consumer sees a nice tidy ingredient list on the back of the package, the other side of f...
#57 Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson
We've got a really fun episode today that I think will bring you a lot of joy and inspiration. It's probably no surprise but your Startup CPG team members are big Shar...
#56 First Hire Series: Finance & Accounting with William Finkelstein
Today is our fourth episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations. So far we've covered sales,...
#55 Nationally Launching the Reimagination of Jam with Chia Smash
Did you know that for the FDA to consider a product a jam, it needs to be 55% sugar content? When Anna Peck found this out, she thought it was wild and started experim...
#54 Stories from Inside Mondelēz International's CoLab Program with Pan's Mushroom Jerky & GoNanas
What if you could leverage the resources and experience of one of the largest snack companies in the world to grow your brand? Today we get to hear from two brands who...
#53 Tsubi Soup! Bringing Plant-Powered Gourmet Soup Cubes from Japan to the US
Have you seen those "how it started; how it's going" posts? Today we basically get to do that as we catch up with one of the brands from Startup CPG's second pitch com...
#52 First Hire Series: Marketing with Vanessa Ting
Today is our third episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations. So far we've covered sales a...
#51 Pure Gold Series: Ask Seth Goldman Anything! Plus the Announcement of Just Ice Tea
Today is Part 6 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. This epi...
#50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica Malach
Do you really know your consumer? What if you had access to data about one million natural products consumers? Today we get a look at that data with Jessica Malach, VP...
#49 Scaling Health-Ade Kombucha's Operations with Co-Founder Justin Trout
I'm so excited to share a conversation with you about kombucha and operations - two of my favorite topics! I recently was the moderator for a session that was held at ...
#48 Just TOAST-IT! Data-first, customer-focused, and expanding into Publix with Mafe & Coco
If you saw Encanto (which even if you haven't, you've probably have heard the song "We don't talk about Bruno"), you may remember the arepitas that can cure anything. ...
#47 Authenticity 101: Developing a clear & authentic brand identity at SOMOS with Miguel Leal
Today I'm thrilled to share a conversation with Miguel Leal, Co-Founder and CEO of SOMOS, a new brand bringing food from the heart of Mexico to your home. Miguel co-fo...
#46 Pure Gold Series: Keep Going! Reflection on Coca-Cola's Discontinuation of Honest Tea with Seth Goldman
Today is Part 5 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. At the t...