The Startup CPG Podcast

In this bonus episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, sits down with Ashley Waldman, founder of Jubilee's, a groundbreaking line of flavored milk for kids made with real fruit, hidden vegetables, high protein, and zero added sugar.

Jubilee's just won the "Ones to Watch" lightning pitch competition at Beverage Forum!

In this episode, Ashley shares the personal story that inspired the brand’s creation, including her experience as a parent of a child with autism and her frustration with the lack of nutritious, low-sugar beverage options for children. From working with a professional formulator to pioneering a new approach to sweetening milk with fruits and vegetables, Ashley provides a transparent look into the product development process, the health implications of added sugar, and the early wins that are propelling 

Jubilee's into retail spaces and onto Amazon.

They also explore broader industry trends, the rise of functional and clean-label products, and practical advice for emerging founders in the CPG space.

What are you waiting for? Listen now!

Episode Links:

Website: https://drinkjubilees.com/
LinkedIn: https://www.linkedin.com/in/ashleyverrill/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.