Founder Feature: Ariel Altman and Ronny Berger of Figa Foods

In this episode of the Startup CPG Podcast, Editor Caitlin Bricker speaks with Ariel Altman and Ronny Berger, co-founders of Figa Foods, a company introducing cupuaçu—a Brazilian superfruit seed—as a sustainable and innovative alternative to traditional chocolate. Ariel and Ronny share their journey of discovering cupuaçu, building a supply chain from Brazil, and navigating the challenges of bringing a novel ingredient to the U.S. market.

They also explore the global cocoa crisis, the environmental benefits of cupuaçu, and how Figa Foods is positioned to offer a meaningful alternative in the confectionery space. Additionally, Ariel and Ronny reflect on their experiences as co-founders and life partners, offering valuable insights for first-time entrepreneurs in the CPG industry.

Listen in to learn how Figa Foods is carving out a new category in confectionery—rooted in sustainability, transparency, and global inspiration.

Listen in as they share about:

  • Product Overview
  • Cupuaçu as a Superfood
  • Supply Chain and Farmer Partnerships
  • Challenges in Product Development
  • Business and Personal Partnership
  • Cocoa Crisis
  • Launch and Market Response
  • Future Vision & Advice for Founders


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  • Episode music by Super Fantastics


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Creators and Guests

Caitlin Bricker
Host
Caitlin Bricker
Editor @ Startup CPG
Founder Feature: Ariel Altman and Ronny Berger of Figa Foods
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