The Startup CPG Podcast

In this episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, is joined by Bilal Othman, founder of Huwa, a premium olive oil brand with deep Palestinian roots. Bilal shares the compelling journey of how a multi-generational family tradition—olive farming in Palestine—evolved into a thoughtfully designed, U.S.-based brand that is as much about heritage and connection as it is about quality.

Gain insight into the cultural and agricultural significance of Huwa's olive oil, including its authentic single-origin sourcing, cold-pressing methods, and unique production process. Bilal also delves into the meaning behind the brand’s name, the intentional and nostalgic design of its packaging, and how Huwa serves as a bridge between generations, continents, and communities.

Whether you're a consumer, retailer, or entrepreneur, this episode offers a refreshing look at building a mission-driven business steeped in heritage and community.

Listen now!

Episode Links:

Website: https://huwatasty.com/ 
LinkedIn: https://www.linkedin.com/in/bilal-othman-43245788/ 

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