Founder Feature: Morgan Murdock of Unbothered Foods

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Morgan Murdock, the founder of Unbothered Foods—a gut-friendly, sourdough-based cracker brand launched in 2023. Morgan, a clinical dietitian turned CPG entrepreneur, shares her journey from working with IBS patients to creating a delicious, low FODMAP cracker that prioritizes both taste and digestive health.

They dive into everything from navigating product formulation and scaling production to finding the right co-manufacturer and managing fermentation at scale. Morgan also opens up about fundraising via WeFunder, the challenges of being a solo founder, and the importance of mentorship in building a mission-driven food brand.

If you're a CPG founder, health-conscious foodie, or just love a good cracker, you won’t want to miss this one. Tune in now!

Use code STARTUPCPG at checkout for 15% off any cracker product!

Listen in as they share about:
  • Unbothered Foods Overview
  • Why Crackers?
  • The Sourdough Advantage
  • Scaling & Manufacturing Journey
  • Retail & Distribution Strategy
  • Funding & Bootstrapping
  • Solo Founder Life
  • Mentorship & Community Support

Episode Links:
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Show Links:

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  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

Creators and Guests

Founder Feature: Morgan Murdock of Unbothered Foods
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