The Startup CPG Podcast

Fane He
Foreign. So at first we wanted to target all of the higher end Vietnamese restaurants in New York. And you know, we would visit them and we found out that a lot of them already had something similar that they were making for way cheaper. So what was their incentive to buy something way more from another brand. But as far as like other cultures and stuff, it was just on the way back from visiting that account. And then with Latin American flavors, for example, like margaritas are also salted lemons as well. So it was just cool seeing like the reception to our very specific product, like very specific niche products by, with other cultures. And I think that people can just, no matter what culture they are really trying to push, like for their specific restaurant or bar, they just appreciate our authenticity.

00:58
Caitlin Bricker
Hey everybody, this is Caitlin Bricker, editor at Startup cpg. We are back with another founder feature. Today you'll meet the founders of the Lucky Ox, a bold beverage company with unforgettable branding bringing Vietnamese inspired flavors to American shelves. We're diving into the cultural significance behind their brand as they share their journey from concept to launch. You'll hear about the inspiration for their brand and it wasn't just luck tagline, their unique retail strategy and how a beverage brand bridges the gap between beverage and fashion. We might even get into some of their favorite NYC spots and cheap eats. We have a lot of fun and a lot of laughs during this episode and we hope you do too. Enjoy. Hey everybody, welcome back to the Startup CPG podcast.

01:46
Caitlin Bricker
This is Kaitlin and today I'm here with Kyle Nguyen and Faye, he founders of the Lucky Ox. Kyle Fay, welcome to the show.

01:54
Fane He
Thanks for having us.

01:55
Kyle Nguyen
Yeah, thanks for having us.

01:56
Caitlin Bricker
I am so excited for you to be here. Very excited about your brand. I feel like it's unlike anything else in the market right now, so I'm very excited to dive in, talk about your brand and introduce your brand, the Lucky Ox to our listeners. So tell us, what is the Lucky Ox?

02:15
Kyle Nguyen
Yeah, so lucky ox is. It's actually something tattooed on me. So right here I got a, like a sleep tattoo with an ox because my dad and I were born the year of the ox and it's actually just simple. My dad came here from Vietnam, absolutely nothing. Built some pretty good life, but just something nice, something stable. Definitely. You think about how everything in social media we see, it's like flashy, it's like, oh, you always gotta want more, right? Dude, my dad lives a chill ass life. Like he, you know, he's retired now. He's just Having fun, tending the garden, taking care of the cats around. And it really always stressed me growing up, just, hey, be grateful for what we have, because you could always have nothing. Right? And so that's why the Lucky Ox is kind of an homage to that.

03:01
Kyle Nguyen
Where this ox is in a running stream in front of rice patties. It really symbolizes a lot of the hard work and a lot of the journey like that, you know, that our parents put in for us. And that's why so much of our brand is just kind of this, you know, just appreciation for that. One funny caveat I really want to mention one time before. So Lucky Ox, like, it has a story. Like, it has a real meaning, like, deep core meaning to me. Right. It's literally a reflection of, like, my family, my upbringing. Fifteen months higher, somebody just, like, came up, you're like, hey, I really like Lucky Ox's name. He's really good for SEO. It's smart that you guys chose that. I'm like, take. Here's an actual story. We're not doing this for, like, marketing purposes.

03:40
Caitlin Bricker
You know, it just happened to be a lucky accident, I guess you could say. That's really funny. So if people aren't familiar with the Lucky Ox brand, what can they expect when they see a bottle of your product on the shelf?

03:55
Fane He
Yeah, so we're doing very unique flavors. You know, we're doing culturally authentic Asian beverages with flavors that we grew up with. So we started with our Vietnamese lemonade sparkler, which is a modern take on chen muy, which is salted lemonade made with aged lemons. And you'll find that in the back of a Vietnamese grandma's house, her kitchen, or a pho shop. So we started with that five months ago. And then we just launched our pandan coconut, which is inspired by buko pandan, which is very common in, like, Filipino, Thai, other Southeast Asian cuisines and their desserts. And then we also launched a matcha lemonade using ceremonial grade matcha, some of the highest quality matcha on the market.

04:38
Fane He
And you don't really see a lot of other ready to drink brands using, like, that much matcha or like, that high quality of matcha in our products.

04:46
Caitlin Bricker
So tell me why you went with the lemon as your first flavor versus any other flavor out there in the universe.

04:53
Fane He
Yeah, we just want. We were just doing us. You know, we grew up with this drink, and were hanging out in Westminster, Orange county, which is Little Saigon, and we had the drink. We were like, we see potential for it. You know, we wanted to do something authentic. We didn't want to do something functional, adaptogenic, probiotic. We were just like, let's take a timeless classic and, you know, let's bottle it up and see how it does. And here we are. We never thought that, you know, we, when we first launched this brand, we thought that this brand was, you know, were going to mostly be in like higher end Asian restaurants and stuff. But lo and behold, we're in like cocktail bars like the Spaniard. You know, we're in sports bars like Blue Haven Variety Coffee Roasters. Yeah. And Dover Street Market, for example.

05:42
Fane He
You know, we love fashion and stuff, so just seeing the drink be able to break out of that cultural niche was actually really cool too. And at the end of the day, we're just doing us. There were no focus groups or anything. There wasn't a ton of extensive research going into, like, all right, what other ingredients are we going to add into this to like, make it a little bit more appealing to, you know, hit all these, like, key buzzwords and stuff that consumers are looking for. We just wanted something timeless.

06:08
Caitlin Bricker
I love that you're mentioning timeless because I think what really drew me to your product in the first place was a. The branding, because it's just really good and unlike anything else that I've seen. But the colors that you're using in your branding on the bottle, that, like maroon, kind of deep red and then the beige, it looks like an artifact almost. It looks like something that's in antique and very timeless that you would find sitting on a shelf somewhere 500 years from now. But it's also still very relevant. I love the look of it. I was so intrigued when I saw it because again, it was just, it's nothing else like what I've seen on a shelf before. And I was also very intrigued by the fact that I couldn't just purchase it online. It wasn't dtc.

06:55
Caitlin Bricker
So the allure was just like, oh, there's something that's so beautiful, but I can't have it. So here I am in Boston and you're in New York.

07:04
Kyle Nguyen
That's something we joke about sometimes where we're like, sometimes like we're really energetic as people, but sometimes we remind ourselves. You're like, okay, sometimes be a little aloof and mysterious.

07:15
Caitlin Bricker
Well, you nailed that.

07:16
Fane He
We used to work at Nike together and we love streetwear. You know, we obviously pulled a lot of our inspiration and our branding from brands like Amelie on Door and Kith. And were just like, hey, why don't we try to like make this drink a little bit more exclusive? We want to even like with our accounts and stuff, we want to be in those like nicer, like trendier on prem spots as well. But I mean also at the end of the day we just, it took us a while to figure out D2C. So that's another reason why the drink isn't really quite accessible to folks outside of New York and then a handful of spots in Portland, Oregon and California.

07:52
Caitlin Bricker
Tell us about your D2C experience. I'm sure there are many other founders out there who are just figuring it out. So even if you're smack dab in the middle of it right now, like, tell us about your journey.

08:03
Fane He
So we really wanted to do glass bottles when we started. I just think that there's just something premium about it and especially the brown bottles which we recently just shifted to, you know, I just love the aesthetic and it pairs really well with our cream colored label. So when we first launched, you know, we had logistics partner, all of our pallets are stored there and then as an order came in, they would do a case pick and then literally just put the case into a shipping box with some minimal bubble wrapping and then ship it out. And you know, when glass 24 pack glass cases are just like shifting around, UPS drivers are throwing things around. We get a lot of broken cases and stuff.

08:44
Fane He
And that's the reason why we have to push, you know, carts on subways is because, you know, this account needed the case on this specific date and the case broke in transit. UPS had to throw it out. So were like, all right, we got to just take the case from my apartment and then either just take an Uber over there. And that was before we got the hand trucks and we finally got the hand trucks and now we're able to save a little bit on like the fees. So we just take the subways and that's pretty much like three, four times a week. We'll just be like pushing cases on the subway. And so that's one part of it. The broken class is an issue.

09:17
Fane He
The other piece of it is that were first in 24 pack cases and not a lot of folks, like when they're trying the drink for the first time are going to want to buy 24 bottles of like the same thing. So we really just wanted to stick with wholesale at first. But now we found shipping boxes and a repacker. So for our next production run in July, we'll be able to set up D2C with hopefully no Broken bottles.

09:42
Kyle Nguyen
Yeah. I was laughing so much because this is. We're so thankful we've progressed in the business to where, you know, we get better and we get smarter. Right. But sometimes, like, you can only do things on a certain scale. The amount of times when I was. I remember my living Williamsburg apartment, I always joke like, oh, that's our Brooklyn warehouse. I have 20 cases there. I wake up in the morning, people text me like, hey, man, I think this case isn't gonna make it. And I'll be like, all right, there's. There's my day. And then I think we're packing and going.

10:13
Caitlin Bricker
You're working on the Lucky Ox full time, I take it? It sounds like you're running around New York City every single day. Dropp orders in person.

10:22
Fane He
Exactly. Now we have some distributors to help us out with that so we can focus a little more on the other things. But at the end of the day, we're door to door sales guys. So, yeah, time for that.

10:35
Caitlin Bricker
That is something. Door to door sales that I feel like I don't hear about anymore. Like, I think brands sometimes get a little nervous or afraid that they're going to upset a potential retailer if they walk in the doors and just present their product. I think that's, for lack of a better word, very ballsy, and I respect it. And obviously it's working. So have you reached any milestones with your door to door sales? Where are you at with that?

11:03
Fane He
Yeah, well, just last week, we hit 100 accounts. Yeah, most of that was through Kyle and I going door to door. Our distributors opened up a handful of them, but, you know, we originally were thinking of launching this business in California. I was like, on my last week in New York, and we finally had bottles. I just loaded up my backpack up, and I've never worked in sales or anything before, but, yeah, I think at the end of that first week, we had like five accounts, and by two weeks in, we had like a dozen accounts. And then I was like, all right, Kyle, you got to move out here. Like, all the businesses out here. And then that. Yeah, we launched in November, and then by the end of the year, were at like 4:40 accounts.

11:43
Fane He
And I was like, okay, this door to door, I guess, thing is kind of paying off. Even though I'm freezing my butt off in the cold. You know, in New York, I'm from California, and, like, I'm not used to the cold, and my hands are just chafed from how windy it is and how cold everything is. You know, I'm Wearing like a thick parka with 12 glass bottles in my backpack, just like going around town. But I think that's also why we have a lot of very diverse accounts. Because at first I was like listing down a nicer high end Asian restaurant in this specific neighborhood. I would take the train over there and then on my way back I would see, you know, nice specialty shop or maybe a cafe or a bar that maybe wasn't Asian.

12:26
Fane He
And then I would just walk in, shoot my shot. And then, you know, we made a sale and I was like, lo and behold. Really? Just like, wow. Like, we have some really diverse accounts. You know, it's not just grocery stores. Like, we're in. We got into specialty stores, we got into restaurants, fast, casual and fancy, and bars, you know, of all types. Like, we got. We had wine bars, cocktail bars, sports bars, Irish bars, and then, yeah, just cafes. You know, just seeing like the diversity of our channels across like different cultures and stuff too, is just really cool. And I think that New York is the perfect place to do that because everything's within walking distance each other versus like, if we're back in California, driving everywhere, having to find parking, you know, in LA or San Diego, it's.

13:11
Fane He
You have to be a lot more intentional with the types of accounts that you're visiting.

13:16
Kyle Nguyen
If I could out on a few stories, there things totally. Right. A lot of people ask us from the beginning, like, hey, how do you prove that? We're doing like a very niche. We started with a niche Vietnamese beverage with 24 packs in one skew. And we're probably going to break bottles shipping from, you know, it's like, how are you gonna prove that business out? Right? That's kind of what the door to door proved, right? At the end of the day, when your friends recommend you a restaurant, right, Are they ever gonna tell you, oh, dude, this place is so common denominator. You should go there? No, they're gonna tell you, hey, this spot has really nice regional cuisine. It is something you haven't seen before. People don't do that in cbg, but we do.

13:54
Kyle Nguyen
And that appreciation for flavor goes beyond cultural boundaries, right? That is how we've proven our business out. To say that it was a happy accident for sure, because we have the confidence in saying, hey, there's people all over the place. We love our food. This is for everybody, right? But we literally got to that from door to door.

14:11
Speaker 4
We'll be right back. Are you gonna crush it on Amazon this year? It's such an important Channel, but it's so hard to do alone and most agencies are a total ripoff. We can't afford $5,000 a month and a commission on our sales. They just don't get it. That's why I love our partners at Daybreak. They are full service, meaning they do the creative work, the listings, the logistics, and of course all the ads, all with the most reasonable retainer out there. I work with them personally. I'm so grateful we have such a good partner to recommend out to you. Our community, they do evaluate your product first to see if it might be a fit. So if you want them to have a look, email them startup CPGaybreak Agency and they'll do a free audit for you. Good luck everyone.

14:55
Kyle Nguyen
The story I want to share is that Fanny and I show up everywhere. When I say everywhere, there's this one distributor who just like would not respond to us. So one day we're just like, hey, let's just pick the train there. Let's just meet them. And we did. And I remember like Tate knocked on the door. The guy opened the door and his face is like, you know, like, you are the guys I'm ignoring. What are you doing here? But we had a great conversation with him for an hour and then were trying to like meet a grocery buyer one time and when we knew that like these grocery exacts the buys, whatnot, they go to like grand openings, we woke about 5am One day. We took the train to JFK to get a rental car. We drove three hours deep to Pennsylvania.

15:35
Kyle Nguyen
Like by 2pm like we got back up with seven, eight hour road trip for everything, for the chance to meet this buyer who by the way, actually wasn't even there. We eventually ended up meeting him down the line. Anyways, he really likes our drink. And part of like, you know, like part of like our thank you message him was literally a picture of Fain holding the bottle at like at the store.

15:56
Caitlin Bricker
I love the strategy and I'm also just like, I'm muting myself while I'm laughing because I'm laughing too much and I just can't take away from your story. But like, I love the energy that you're putting into the brand and the ambition with the 24 bottles because that's crazy. First of all, like I would never go on a website and be like, yeah, send it. Give me 24 bottles of that beverage that I've never tried before. But it's working for you and I love that for you.

16:26
Fane He
We had Some friends, you know, that were early supporters and they were the ones buying 24 packs. But yeah, that's why were just so focused on wholesale. But we recently switched to 12 pack cases, you know, from like what everyone, like from our, what our distributors and stuff were telling us. Really? Okay, 12 packs are the move. And I think from a consumer perspective, when we do D2C, it will make a lot more sense too.

16:46
Caitlin Bricker
Congratulations. It's a great move.

16:50
Kyle Nguyen
Yeah, we joke around a lot that we run our business like a cheap Asian restaurant. So even just like paying for that repacking, I'm like, oh man, like, come on, people could lug around 24 pets. But it is cool. It's cool. It's worth it.

17:04
Caitlin Bricker
I mean you're going to have these moments where you find what's working and what doesn't work. And obviously you're finding that happy medium. Right. Finding what's working for wholesale and what's working for direct to consumer or at least in the future. So you've talked about cultural boundaries. Tell me about your strategy when you were going door to door. Were you looking to stay within your own cultural boundaries initially or did you want to branch out?

17:29
Fane He
So at first we wanted to target all of the higher end Vietnamese restaurants in New York. And you know, we would visit them and we found out that a lot of them already had something similar that they were making for way cheaper. So what was their incentive? To buy something way more from another brand. But as far as like other cultures and stuff, it was just on the way back from visiting that account, I would see, you know, a nice Italian restaurant, maybe bar, like an Irish bar or a specialty store. And I would just go in there and then just pitch the product. And then we found out that lo and behold, you know, coastal Italians and Mediterraneans also have salted lemons in their cuisine. And then with Latin American flavors, for example, like margaritas are also salted lemons as well.

18:15
Fane He
So it was just cool seeing like the reception to our very specific product, like very specific niche product, you know, by. With other cultures. And I think that people can just, no matter what culture they are really trying to push, like for their specific restaurant or bar, we, they just appreciate our authenticity. And we also just had a lot of versatility with our drink too. So our drink wasn't just. And again, this goes back to one sku. We're not going to stand out on the grocery store as much. We don't have as much shelf presence even though we have the glass bottle and like the unique branding, we just are one little small column in a big beverage cooler.

18:57
Fane He
So when we push to our on prem accounts, we really got creative with our drink, and we saw how versatile the drink is as a cocktail mixer, and that's why we're in places like the Spaniard. You know, we also saw how the drink can be used for espresso tonics. So Padmore's Coffee, one of our early supporters, they're using us for as a mixture for that. And then Ishiki Matcha, who we're doing the co brand in partnership with for the Matcha lemonade. That came to because she was using our salted lemonade as a base and then, you know, for match lemonades. Funny story about shiki too, with that delivery. So this was before we even had hand trucks. This was the first time a case broke in transit. I was tracking this thing. This was like a day before Thanksgiving.

19:42
Fane He
And I was like, okay, it's been like almost two weeks since I've closed a sale. Like, something's going on with this case. It's not arriving. And then I had a case, luckily in my apartment. But that was my last case that I had that I was supposed to visit some buyers and stuff, you know, the week after Thanksgiving. So I called an Uber parcel to go from Brooklyn all the way to East Village to deliver it to her store. And I go down to the Uber parcel, I tell the driver, hey, that just drop this off into the shop. And she was just like, she gonna speak English. I tried speaking into the translator to give her specific directions, and then she still wasn't understanding it. So I was like, okay, let me just get in the Uber with you.

20:23
Fane He
We get there three minutes before the shop closes. And then. And then, you know, from there, the rest is history. Like, we have the co branded club with the shiki now. But then I was out of bottles, you know, for that week, so I had to ask my friends to buy a couple bottles from our. Our new, you know, our accounts. And then so I could literally just use those bottles to give to other buyers that I was meeting the next week.

20:46
Caitlin Bricker
I love the scrappiness. I love the scrappiness. I also just love how much Florida fun it seems like you're having even in a stressful situation. Like, I kind of envy that about the two of you. It's just like, a lot of people will implode when stress is on their shoulders, but you two are just laughing it off. And I can just tell you're having a blast building this Brand. I love it so much.

21:10
Kyle Nguyen
We are. I. I'm sorry. Sometimes you're asking questions and I'm laughing at. I. I'm not trying to be like, rude or anything. It. It's literally like, this is the first time we. We get to reflect on some of the absurdity of the things. Right. That we've been through. So when you're like, hey, what's your strategy? And I'm literally thinking about the times where I'm walking these picture fame, and we're just like, hey, smell. It's kind of nice. You want to. It is like, yeah, sure. It's just like, yeah, there's. There's strategy behind it, but there's also at least like, 50% of just like, screw it. Let's just see what happens.

21:39
Caitlin Bricker
I think founders can take a page out of your book or, like, take the entire book from you guys, because I have not taken it personally once. Watching you laugh, it's like lighting me up watching you laugh. And now that you're saying that, I think it's just. It's great. It's great. I love the approach for your brand. I love the attitude that you have approaching this, and I think that's going to take you a very long way. So I want to segue than the hat. When I saw you two walk in, were out at Expo west at one of the founder dinners. You didn't have a product in your hand, but you were wearing that hat. And that's how I recognized you because you had the hat on. It said it wasn't just luck.

22:23
Caitlin Bricker
If you're watching this right now, audience, you can see it. That made you stand out. And I immediately looked to my coworker Melissa, and I said, that's the Lucky Ox. And she was like, oh, this is the Vietnamese lemonade that you were talking about. And I said, yeah, can you just confirm with them? I'm pretty sure it is. And I think Melissa was the one that asked you if it was you guys. And of course, we wanted samples because we hadn't tasted it yet. The mysterious Lucky Ox lemonade. And we got to try it. Okay, great. Wowed, like, obviously impressed. We were impressed by the branding, and then we got to actually taste it. Mind blown. So the lifestyle brand piece of it's obviously very attractive, and I love that it's an outlier because it's.

23:08
Caitlin Bricker
Some brands have a hard time disassociating their brand name from their merch, their swag that they're giving out. You guys are doing it so artfully. And it does read as a lifestyle brand. I love it. Anybody who's not even drinking the lemonade could buy your brand, could buy your swag and rock it. And it's like, so good. So tell me about it. I need to hear everything.

23:32
Fane He
Yeah. So we used to work at Nike, and it wasn't just Luck is definitely pretty inspired by, like, the just do it slogan. And, yeah, we love fashion. We love brands like Kith, Amelie on Door, Siegelman Stable, Huega House. And when we started this brand, right, the Lucky Ox. When you hear it, you wouldn't immediately think it's a beverage brand. And because of the name, you know, we didn't tie ourselves to Lucky Ox Lemonade or something like that. We could really just push the boundaries with our merch. And I didn't want to have lemons and bright pink and, you know, logo, big logos and stuff in our merch. I wanted to have merch that people actually wanted to wear. High quality merch. And I. We always kind of joked around at first, all right, let's be the ALD of cpg.

24:18
Fane He
Let's be a streetwear brand that just happens to make drinks. And that kind of just really reflects, like, in our designs.

24:25
Caitlin Bricker
I really love it. I was showing my husband your brand before I jumped on this call, and he was like, wow, this is so New York and so good. And I love everything about it. I love the vibe. And I was like, oh, but they make lemonade.

24:41
Kyle Nguyen
It's not.

24:42
Caitlin Bricker
It's not a streetwear brand. So I think it's going to appeal with a lot of people. Lemonade aside, obviously this is why people are here. But if they can see the merch, I mean, it's going to look good on anyone.

24:55
Fane He
We'll have that ready for direct to consumer as well in the next week. We're setting up a new website.

25:00
Caitlin Bricker
I will be ordering. So you're from New York City or you're living in New York City, you're from California. Tell us your favorite spots in New York or what you like to do for fun. Because I am, like, so far removed from New York City. So tell us the places that you like to go and the things you like to do.

25:19
Fane He
So I love cooking and I love eating. I mean, this is why we started this brand, you know, as far as just pushing these Asian flavors forward. I grew up in the back of my mom's restaurant. You know, I was that kid doing homework and, like, taking orders and stuff. And I love hole in the wall food and we love going to like all you can eat restaurants. So we'll go to like deep in Chinatown, you know, Koreatown. We'll go all the way out to Queens for like, very niche, like things like all you can eat Thai barbecue, all you can eat shabu. You know, just spots that you might not really find it, like in the nicer spots of Manhattan. So yeah, we take our friends out there and yeah, just try to get all you can eat a few times a month.

26:03
Kyle Nguyen
What? A lot of our hangouts are Walgreens.

26:06
Fane He
Which is kind of funny because, like, a lot of our accounts are like higher end spots. But yeah, we like the hole in the wall spots where, you know, it's like $12 for a massive plate of meat and rice.

26:20
Caitlin Bricker
I think the equivalent around here is not going to be Asian cuisine, but it probably would be something called old Country Bu, which is just like deep fried, like everything you can think of. But I'm pretty sure it's all you can eat. But it's like you probably won't be moving for the next month if you eat there.

26:39
Fane He
We love soul food too. Jamaican food. I mean, yeah, it's just any hole in the wall ethnic cuisine, you know, from like Latin American to Middle Eastern to all different types of Asian. And it's anything as long as it's cheap and big portion. We like it.

26:53
Kyle Nguyen
Wait, Katelyn, you live in Massachusetts, right?

26:55
Caitlin Bricker
Yes, yes, I am from South Boston, Massachusetts, but I currently live in Sharon, Massachusetts, which is about 40 minutes from Boston.

27:05
Kyle Nguyen
Okay, okay. You know the low. The area, Lowell out there.

27:08
Caitlin Bricker
Yes, very familiar.

27:10
Fane He
Yeah.

27:10
Kyle Nguyen
Yeah, I. I just know there's. There's a pretty big, I believe, like Cambodian Laotian community out there. Like when were going out there for. In a similar area for a production where I was like, Faye and I kind of have like a side quest one day to. To the area, like try to get some Cambodian barbecue or something like that's the type of stuff we love to go out of our way for.

27:28
Caitlin Bricker
I will have to look into that. So if you can name drop to me after this, I would love to see where you guys went and maybe check it out. Okay, so we're coming up on time. There are always two things that I like to ask guests at the end of every episode. First thing is, how did you find startup cpg?

27:45
Fane He
Yeah, how we found startup CPG was. I mean, we've been really lucky to have a lot of mentors for us. You know, like Alex from Leisure Project was. Is. Is one that comes to mind. You know, Ross from CEO of Moss and they've been always been telling us, yeah, like, go look into Startup CPG for like the latest like events and just to get your questions answered and stuff. So yeah, it was really just through like the people that have just been helping us in this journey.

28:16
Caitlin Bricker
I always like to say that CPG brands can find their CPG BFFs in startup CPG. Like, it just works out so well because everyone's going through the same thing, everyone's got the same questions and it's just, it's the sweet spot in cpg.

28:30
Fane He
Definitely.

28:31
Caitlin Bricker
Okay, so now where can people find you? Where are we going on the Internet to find you? What's your website? What's your socials?

28:38
Fane He
Okay, so website is luckyox Co. Instagram is the luckyoxco.

28:46
Caitlin Bricker
Amazing. Hopefully next time I see you, I'm going to be outfitted in some lucky ox gear. I am so excited to see you guys again. Can't wait to see where your brand goes. Super, super thrilled for you. I'm just, I can't wait for people to get lucky Ox in their hands. So thank you guys very much for joining me today and good luck with everything.

29:08
Fane He
Thanks for having us. Caitlin, it was a pleasure.

29:13
Caitlin Bricker
All right, everyone, thank you so much for listening. If you enjoyed this episode, do us a solid and leave us a five star review on ratethispodcast.com startupcpg I'm Kaitlyn Bricker, the host of the Founder feature series and editor at Startup CPG. Feel free to find me on LinkedIn or reach out to me on Slack and get on my radio radar. I'm always keeping my eyes peeled for new and emerging brands to spotlight. If you're a potential sponsor who would like to appear on the podcast, please email partnershipstartupcpg.com and finally, as a reminder for anyone listening, if you haven't already, we would love for you to join our free CPG community on Slack. You can sign up via our website@startupcpg.com See you around. Sat.