The Startup CPG Podcast

Jenifer Shwartz
We have a pretty good customer loyalty as far as that goes. So it's demoing the product, getting people to actually put it in the car because they, and it's a name that kind of, you know, catches with people. It's like, oh, freeze cake. And so these are all things that I think is really important to, you know, the brand and that like I said, those seasonal flavors, those are actually, I think possibly going to be bigger than even our normal flavors. Even though people love the normal flavors, especially New York, it's very versatile. Like people use it for baking purposes. That's because with a freeze drying it doesn't additional moisture to recipes. So it's, you know, it's really versatile as far as, you know, you don't want to make cheesecake, like even cream cheese. Cream cheese got super expensive.

01:03
Jenifer Shwartz
So people are like it's easier for me just to buy a bag of this and then use it. So yeah, so that's pretty much for our retail is what our strategy, how we're looking at it.

01:21
Grace Kennedy
Hello everyone and welcome back to the startup CPG podcast. This is Grace and I'm here with another founder feature. Today I'm talking to Jennifer Schwartz, the founder of Freezecake, a freeze dried cheesecake brand. Jennifer bakes their cheesecake from scratch and freeze dries it while it's still fresh, making it a truly unique product in the fast growing freeze dried category. We talk all about how she came up with this idea, how she's utilizing TikTok shop and what it's like to self manufacture while also launching into whole foods. I hope you enjoy this episode and as always, let me know what you think. Hello everyone, this is Grace and today I'm so excited to be joined by Jennifer Schwartz, the founder of Freezecake. Welcome to the show, Jennifer.

02:13
Jenifer Shwartz
Hi. I'm so excited to be here.

02:15
Grace Kennedy
Yes, so excited to have you. So I'd love to start with you just introducing who is Freezecake to our listeners.

02:22
Jenifer Shwartz
So Freezecake is the first brand of freeze dried cheesecake. So we actually make the cheesecake in house, all natural, very simple ingredients and then we put it into a freeze dryer in less than 24 hours so it locks in that flavor of fresh baked cheesecake.

02:41
Grace Kennedy
So delicious and an idea I truly never would have thought of on my own. And I had the opportunity to try Freezecake at fancy foods last year and it's so yummy and decadent in a way that's really unexpected. And I'm just curious of how you came up with this idea because like I said, it's truly something I never in a million years would have thought of myself.

03:03
Jenifer Shwartz
Yeah. So we have a pretty crazy story of how we created freeze cake. So I've been a pastry chef for 18 years and had a bakery doing wholesale orders, restaurants, and catering events. So then 2020 hits and 2020, everybody's going crazy. And we started making cheesecakes from the bakery. Had started on Uber and all delivery apps since, you know, we have to be social distancing and nobody's coming to the bakery anymore. Then I ended up, unfortunately getting really sick with COVID And I'm not thinking of myself, I'm thinking literally of how do we save our inventory of cheesecake. Yeah. Because that was literally my baby. So I immediately have this idea when I'm in the hospital, while I'm still coherent, that we should put it in the freeze dryer.

04:05
Jenifer Shwartz
And so my husband helped us chop it up, put it in the freeze dryer, and that is how freeze cake, the initial idea behind freezecake, was created.

04:18
Grace Kennedy
Wow, that's so crazy. And so you freeze dried all this cheesecake that you had in your inventory. And then what happened next? Did you sell it? Did you just like sample it? And you were like, wait, this is actually really good. Or like, what did you do next? I mean, you were sick, so I imagine you had to recover first, right?

04:34
Jenifer Shwartz
Yeah. So that's the thing, is the recovery took a really long time because on top of having the pneumonia and I actually had to learn how to walk again. Yeah, it was a really crazy journey just because I had like a mini stroke and so many different health complications. So I say it took like about a year. But when I had the freeze dried cheesecake for the first time, it still tasted fresh baked, like it had that flavor. I was shocked and I was like, this is crazy. This is a really crazy idea. And I started doing research and seeing if anything else like this existed on the market. And there was nothing out there. Literally nothing. And so I felt that this was a really good idea. I wasn't ready at that time to fully focus on freeze cake.

05:34
Jenifer Shwartz
And then we did some more market testing and really, you know, started seeing that there is an interest in freeze dried cheesecake.

05:43
Grace Kennedy
Wow. Yeah. I mean, I'm amazed that you recovered and then just started a business because it sounds like it was a really long journey. And then you said, let me start another journey.

05:52
Jenifer Shwartz
Yeah, I'm pretty crazy like that. Even my husband and I, because he's the one that really, you know, pushes me, so helps me out. But I'm the founder of the company itself because he also has restaurants and things that he does on the side. So literally, I think six months after we got married is when I opened the bakery. He pushed me, he pushed me to open the business. So it's really him that's like go all, you know, it's all or nothing. And so really what we did is we have converted the existent bakery space into a manufacturing space. Since, you know, I already had my business and food licenses, I just, I opened it under, you know, a different company that is just. That's Freezecake and that's it. And that's all we do.

06:48
Jenifer Shwartz
Although we really do a lot of different flavors of cheesecake, but it's just cheesecake for right now.

06:56
Grace Kennedy
Yeah. So I am curious about when you decided to go all in on this freezecake idea and pivot away from, you know, the brick and mortar bakery. What were some of your creating this manufacturing space? How did you sort of go from this idea of like, oh, I like this frozen cheesecake to, you know, a packaged product that you now could sell to customers?

07:19
Jenifer Shwartz
You know, we did a lot of different recipe testing. What was funny is we started with Japanese cheesecake because that was the cheesecake that I was selling from the bakery. My husband, one of the restaurants that he's really, you know, helped build is a sushi restaurant. So I had already been making these Japanese cheesecakes for him. And I wanted to sell it in the South Florida region because we're located in Hollywood, Florida. So I was like, yeah, Japanese cheesecake. I love Japanese cheesecake. I love freeze dried Japanese cheesecake. It didn't catch. And then once I started doing the New York cheesecake, dad started catching and we sold, you know, primarily direct to consumer. I started doing a bunch of different pitch competitions. Like in 2022, I won Sam Adams Brewing the American Dream.

08:16
Jenifer Shwartz
And that was before were really selling in any stores, I guess confidence that this is a viable product for the marketplace. And then I just kind of kept going pitching. We got a few different small grocery accounts and then started growing it more on Amazon and then those other direct to consumer channels. And with the bakery, it was too much to handle both the freezecake and the bakery itself. So in 2023, I officially opened freezecake as a company and closed the bakery down. My clients are still semi disappointed that, you know, because there was a lot of things that we did that were really cool that people would wait for every year and you know, come and buy, but you know, you got to go with what I guess feels the most natural. And that was to, you know, continue our path with freezecake.

09:20
Jenifer Shwartz
And that's really we're going and where we see the future. I really see it's not just cheesecake for me, but this is where it starts because you have to start somewhere. But I think the freeze drying category, we saw it expand explode on TikTok. Like it got so big, but yet people are still really stuck on certain things. So obviously the candy has been a huge trend and that fruit has been freeze dried. Ice cream's been freeze dried for a long time. But there's not a lot of people that are intentionally making products in order to be freeze dried. And that, like I said right now it starts with cheesecake while we get it out there. But that freeze drying as a market category, I think it's explosive. In the next, you know, 10 years, that is going to have huge growth.

10:17
Jenifer Shwartz
So that's really, you know, for me, that's the biggest thing is to be in this industry. Yeah, absolutely.

10:24
Grace Kennedy
I mean, I've definitely seen that anecdotally myself of the freeze dried category being sort of a, a hot commodity. And you guys are kind of this new product within that. That's really exciting. And you know, especially with your background as a pastry chef, like, I imagine there are so many other ideas you have to freeze dry and play around with. So that's very exciting. I'm curious. Well, I had two questions. One is, I know the New York cheesecake is what's been, you know, sort of the vision you guys have had of what have the flavors been that you found have been most popular? Is it really like the classics or has there been any twists that people have been interested in?

11:05
Jenifer Shwartz
Yeah, so people still love the classic. Like our bestseller is obviously the New York cheesecake because people love that classic flavor of vanilla with a touch of lemon. But I think that because we started experimenting so much with different flavors since were primarily a direct to consumer brand for the past two years, what I try to sell is big bundles of different flavors. So I have nine different. Actually have more flavors than that, but we sell a lot of nine packs online. And recently I started making tiramisu cheesecake. It's awesome, it's delicious. It's like my favorite flavor. People are going crazy for it. I had to put a pause on it when eggs went crazy in the price because we literally make a ladyfinger sponge as the base instead of a graham cracker crust. So it' literally lady fingers.

12:00
Jenifer Shwartz
And so, yeah, so that flavor, people really love it. Yeah, it's really good. So that one's been big. And then even some of our seasonals, like last year, I sold out way too quickly of our eggnog cheesecake. So later this year, that's another flavor that we'll be doing. We're playing around with some others for seasonal. Like, pumpkin is huge. That should be obvious to everybody. Like, pumpkin cheesecake is just a natural for Christmas. We're eyeballing possibly launching a red velvet cheesecake. So I'm recipe testing that right now. And so, you know, we're always trying to play around with new fun things, but yeah. So even though our classics is what kind of retail will be on shelves that I think that it draws people to know that you have a lot of other really cool flavors that they want to try.

12:57
Grace Kennedy
Yes, absolutely. And honestly, tiramisu and cheesecake are two of my favorite desserts. So that is my dream dessert right there, basically. So I'm excited for that. And hopefully the eggs will. Price will go down at some point and we will be able to have tiramisu freeze cake. But speaking of retailers and getting this product to customers, what has been your approach? I know you said at first you were primarily focused on dtc, but since you've been in business these last few years, what has been your approach to getting into retail small and large?

13:30
Jenifer Shwartz
Yeah, so we have for the direct to consumer. We actually, it went so crazy last year because so were part of, you know, the. We were early adopters of TikTok shop. And so we had a few different viral moments last year and that, like, were sold out like every single day. Like were getting hundreds of orders. It was too much for us to even keep up with on the D2C. But the thing is that virality that we know that it kind of. It goes up and then it goes down and it goes up and then it goes down. And so we have steady clientele, but that we once were able to buy all the, you know, machinery that we needed to keep up with orders since we are self manufacturing.

14:22
Jenifer Shwartz
Then we started eyeballing retailers and in the fall, I applied for Whole Foods Leap program. And I mean, it's like my dream retailer, honestly, like, Whole Foods is. When I even thought of launching this company, I was like, I want to be in Whole Foods. And so that's like our first big retailer now. And that will be launching April 1 for the Florida location. Since we're in South Florida.

14:52
Grace Kennedy
That's amazing. So exciting. And definitely feels like a perfect place for a freeze cake. I'm curious what you're thinking in terms of, you know, I hear so many people say, you know, half the battle's getting in, and then the other half the battle is, you know, getting out, getting the customer to buy it or whatever the saying is. I'm probably botching it. But what. How are you gearing up for a larger retail presence as you launch into the Whole Foods in Florida?

15:18
Jenifer Shwartz
Yeah, so right now, the biggest thing is that once we're on store shelves, that I feel that the promos are so important, the demo and promo together. So thank God. Like I said, my husband, he is the person that is going to be going to all those different stores and sampling because it's really. It's a product that even in our. Our smaller stores, you know, like our mom and pops that we sell to, which is primarily right now through fair, that we sell into those stores, but we always give samples because once people taste it, once they try it, that they do tend to, you know, come back. We have a pretty good customer loyalty as far as that goes. So it's demoing the product, getting people to actually put it in the car because they.

16:16
Jenifer Shwartz
And it's a name that kind of, you know, catches with people. It's like, oh, freeze cake. Even if they weren't to purchase it at that time, that then when we run promos and things like this, that I think that people will pass by and, okay, you know what? I'll try it out. I'll try it out. You know, and that along with getting that initial purchase, that those seasonal flavors will keep also bringing people in, because again, everybody that I've like, who has tried freeze cake, they want to try the pumpkin cheesecake, they want to try the eggnog cheesecake. And so these are all things that I think is really important to, you know, the brand and that, like I said, those seasonal flavors, those are actually, I think, possibly going to be bigger than even our normal flavors.

17:09
Jenifer Shwartz
Even though people love the normal flavors, especially New York, it's very versatile. Like, people use it for baking purposes. That's because with the freeze drying, it doesn't additional moisture to recipes. So it's, you know, it's really versatile. As far as, you know, you don't want to make cheesecake. Like, even cream cheese. Cream cheese got super expensive. So people are like, it's easier for me just to buy a bag of this and then use it. So, yeah, so that's pretty much for our retail is what our strategy, how we're looking at it.

17:43
Grace Kennedy
Yeah, that makes a lot of sense. I'm curious if you mentioned that you guys have been self manufacturing this whole time and I'm curious like as you're expanding into more retailers, is there any conversation or is there any need for you to work with a co man or is that something you're considering?

17:58
Jenifer Shwartz
So it's something that we're considering. We've had a really hard time. We've actually met with most of the co manufacturers and being a two step process as far as, you know, I have to bake and the baking, it's not just like it's not a regular cheesecake. So that you know what we do, it's a really specific process and we couldn't find anybody to make it to the specifications that we need the cheesecake to be. So that was unsuccessful. If we need a CO man for just the freeze drying process, it's a little easier. But getting a frozen cheesecake product to a freeze drying facility has just proven to be not really very successful there. So we are thinking actually to keep manufacturing in house and we are hoping later this year actually to relocate to a larger facility for processing.

19:01
Jenifer Shwartz
And we found a location in. Everywhere outside of New York City is upstate New York. So it's not really upstate, but it's outside of New York City in New York. And that's working with Cornell center of Excellence and yeah, so they're trying to bring more food manufacturers to central. It's technically it's central New York. And so that's where right now we are planning to expand our manufacturing capabilities. And that also once we're able to expand manufacturing capabilities that we might then start adding other products to the line just because we'll have larger capabilities for both freeze drying and for baking. Absolutely.

19:48
Grace Kennedy
Yeah. Is this opportunity with Cornell, is that something that is like incentivized financially or would this be all obviously like expanding your manufacturing is expensive too. So I'm curious like how that's working.

20:00
Jenifer Shwartz
Yeah, so is definitely incentivized. Yeah, there's a lot of reasons for somebody, especially in Florida, where it's much more right now expensive to bring product here. You know, you think about shipping costs and everything I was saying just about shipping a, you know, frozen product. Well, we use dairy products and that those dairy products are coming from. We were able to, you know, save a lot on ingredient costs. We've already started forging relationships with dairy suppliers up in New York and that's really with the supply chain, it's so important to be able to not only get ingredients at a reduced cost, but also just being able to get those ingredients. Because here in Florida, sometimes we don't get shipments of cream cheese or for example, they were not shipping the yogurt.

20:59
Jenifer Shwartz
I use a yogurt in the cheesecake just because it's a little bit lower sugar, lower fat recipe. So people don't feel. So they are eating cheesecake. It feels like cheesecake. But it eases some of that guilt from eating the cheesecake and the yogurt. They were for about, I don't know, two or three weeks, they hadn't gotten a shipment of it. And this is something that I use, I mean, I use a lot of every single day because we bake and we freeze dry every single day. And so it will be easier to be in the place where all the food is coming from anyways. So. Yeah, so we think that this is going to really help to grow the brand and be able to get freeze cape more out there too. Because everybody's looking at prices. Everybody's looking at prices.

21:53
Jenifer Shwartz
And it's like, oh, it's very expensive. That's sometimes what I hear. But you're a small manufacturer and you gotta start somewhere. But that we want to be able to lower everything so that way we can really get our product more out there.

22:10
Grace Kennedy
Yeah, I imagine there are a lot of founders who might have, might be in similar boats that you've been in of like, we didn't get our shipment of yogurt. And I'm curious, like, what did you do for those two to three weeks that you just were not getting this ingredient that you use every day?

22:23
Jenifer Shwartz
Yeah. So it's really expensive because you have to buy retail. You have, you have to buy. You know, obviously I'm buying yogurt. I go through with each batch, like several five pound containers of yogurt. So you're buying at wholesale cost, you're not buying retail. And that you have to end up buying those products at retail rates. Very expensive. And because especially with us, like our yogurt, it's like plain yogurt. And so I couldn't find other yogurts from different wholesalers that didn't have all these funny ingredients and things in it. So you have to find a yogurt that is literally the same ingredients as the yogurt that you're using. Which again, for us, it's something that's like, it's.

23:12
Jenifer Shwartz
It's literally, it's just like Milk and cultures and there's nothing else added to it but that you look at yogurt and it has like gelatin added, it has other thickeners, guar gum and stuff like this. Not that I look down on thickeners at least that are naturally based, but still it's not something that we put into our product. And it even changes the container consistency. So there's definitely. It is very expensive to have these disruptions in the supply chain. And I think that's what a lot of other people feel too, is that it's either that you stop production or that you have to pay a lot more for your ingredients. And so we feel it for sure.

24:02
Grace Kennedy
Yeah. It's such a hard thing to be reliant on these external sources that are like so chaotic sometimes and completely out of your control. And yeah, you're absolutely right that you're stuck sort of in between two pretty shitty situations. You know, excuse my language, I don't know if I'm allowed to curse on here, but yeah, it's really tricky. Another thing I was thinking of as you were talking is those moments you said where you kind of went viral and then you would sell out and be selling beyond, like you couldn't even keep up with the capacity. And I'm wondering, on the one hand, people are always like, oh, it's so I wish we would go viral. Right.

24:35
Grace Kennedy
And then on the other hand, there is this sort of challenge of going viral of like, oh my God, now I have to fill all these orders. How did you manage that?

24:42
Jenifer Shwartz
Yeah, it was tough, I'll be honest. It was really tough because it's kind of like sometimes the chicken before the egg type of thing, because at that time I didn't even have the freeze drying capabilities. And then once I got a bunch more because with the money from all those orders, we buy a bunch of freeze dryers and then your viral moments over for that time and so then you have more freeze dryers, but then you're no longer like getting all those orders in. So you have to keep it up all the time.

25:20
Jenifer Shwartz
And that once we had that larger manufacturing, that's like I said that when we made the decision, hey, you know what, instead of having to rely constantly on, oh, going viral, oh, this, that it would be easier to get into store shelves and to focus on retail while still having our direct to consumer base. And that's why, like I said for us, we've decided with that to keep all those crazy flavors, but that with the retail just to have a few different flavors that are best sellers and that also that way they can buy one at a time versus having like online you have to buy like a three or four pack minimum. You have to wait for that shipping. And that part for us is a little more convenient because especially when you're shipping hundreds of orders out as much as post office.

26:15
Jenifer Shwartz
They've been great. They have been great but they lose orders all the time and that is really inconvenient. Even though like technically we have insurance. I've never seen money back like from these insurance from the post office. So and that's part of the cost of doing business as a direct to consumer brand. But that it certainly is very inconvenient for that piece. Especially when people complain like Most of my 1 stars are packaged never received. Like all of our negative reviews are like package never received. I'm like I put it in the mail. So like I sent that package out. This is not my fault that you didn't receive the package. You should be giving the post office a one star rating. So that also that was something that for us like I said that I like.

27:08
Jenifer Shwartz
Okay, as much as I love the direct to consumer and that's something to always keep strong that I think that you also have to have a retail presence as an emerging brand. Just because people want to buy on store shelves, they don't want to necessarily have to buy it online and wait when it is kind of an impulse purchase to begin with.

27:34
Grace Kennedy
Yeah, totally. That makes complete sense. I know. I always feel so bad when I see those reviews on people's brands. I'm like it's not their fault, it's a good product, you just didn't get it. But I'm like just I feel bad but I also, I get it, I've been there. I'm curious what your approach to social media is now that you're like not focusing as much on DTC but still obviously do it. And like how do you approach using TikTok and the other platforms?

28:01
Jenifer Shwartz
Yeah, so we actually, we do a lot of TikTok live. So I think that is a really good selling platform for people who are just getting into the CPG and still want to test things out. I think that it reaches people more sometimes than just videos because you're talking to a real person. If you have questions about things you can literally it's so easy to have. And on top of that you also people will join our live that already follow us and they're like oh, hey, you know, how's it going? And they, you know, ask questions. So you're building a community and you're building people, like early adopters of your product that are. Those are your cheerleaders, those are the people that support you and they want to see you succeed. So I think that's something that's really, you know, special to specifically TikTok.

29:02
Jenifer Shwartz
And hopefully, please, TikTok do not get fully banned. I have a feeling TikTok is going to be around. I don't think TikTok is. People kept asking me, they're like, why do you use Tick Tock? It's going to be banned. And I'm like, no, I don't think TikTok is going to be fully banned because it's too integral to a lot of people's lives. I will say were at the fancy food show when it went dark. Yeah. And that was so freaky. And then within, I think, like later that day, so within like a few hours that it was up again, I'm like, oh, my gosh, thank God. But I think that Instagram, for us, it wasn't something that really caught because Instagram, it's really about curated posts and, you know, things like this, whereas, like TikTok, it's just about kind of being yourself.

29:54
Jenifer Shwartz
And that is something to us that we've always kind of kept is that it's not something that's super fancy. Like our product. It's like, oh, you know, it can have beautiful pictures of it. But that's not really, I guess, who we are. We just kind of, like I said with TikTok, it's really informal. You just, you take your phone, you go live or you make a video of just like every day being, you know, an entrepreneur and that people have an interest and they want to check it out and then it's really easy. With the TikTok shop was the easiest thing I set up is easier than Amazon. So I tell people all the time, please, like, if you have a product that you can ship, get on TikTok shop. Get on TikTok shop.

30:41
Jenifer Shwartz
Because it's much easier to be on TikTok shop and just link products to videos versus having, like, if you put your website link or something like this, it's not as convenient. Because TikTok, they incentivize a lot of different things. So like when we first went on the platform, even they were offering like 50% off our product. That wasn't a sale I put up, that was a sale TikTok, they were paying for that. So there. And even now, like they have missions and they give you money all the different time to bring more people in. So it's like with them because they want to be like a direct competitor to Amazon, they're trying to get more merchants. Please, please. So all these different suppliers and everything, they really should be on TikTok shop.

31:34
Jenifer Shwartz
I think that's bigger right now than Instagram or Facebook or all these other platforms. I mean, part of it is for us, we do target a younger set. Like we're really Gen Z people that are more like 18 to 40, you know, type of consumers. But I still think that is really important to be reaching those people and that Instagram doesn't reach those people anymore. Facebook, sir, I don't even use Facebook anymore, to be honest. It's just TikTok. TikTok is the platform.

32:12
Grace Kennedy
Yeah, I mean, I've definitely fallen victim to TikTok shop and buying something that I certainly don't need, but it's very easy to do and so it's good for brands. And I. There was another founder I interviewed recently who was saying a similar thing, that they've really found a lot of success on TikTok shop. So that's awesome to hear that Freezecake has also found success there. So as we're nearing the end, I'd love to hear about what you hope to see Freezecake do or where you hope to see it expand to over the next year, to few years. This will be coming out in the end of March, early April this year. So what's coming up for Freezecake?

32:48
Jenifer Shwartz
Yeah, so for this year, we really are kind of like targeting certain things. So we do have our Whole Foods launch and that we are currently in talks with a few other natural retailers specifically also with some of those seasonal flavors that I talked about earlier, but that for the next coming years, that we're really focused on kind of east coast right now and building that since we are on the east coast before, you know, we go crazy all over the country.

33:25
Jenifer Shwartz
I mean, we're shipping all over the country right now, but as far as retail, that we're really right now focused on Florida, since we're here and that then from Florida growing both the Southeast channels and then Northeast once we move our manufacturing up there and that once we're able to really hit all the different retailers and there are so many between Southeast and Northeast. East. East coast. So once we hit, you know, specific retailers there, I'm not going to names because for me, I like to be there before I announce it. Once we're able to get into those places that then we're going to focus on a national rollout and then from there we're really. Because the best thing for us about freezecake, what I really love is that it's omnichannel. So this is not just a natural product or a gourmet product.

34:25
Jenifer Shwartz
This is a product that people are like, oh, bring it to Walmart. No, I'm not ready for Walmart. But we are already, you know, eyeballing C stores. We were part of 711 Brands with Heart. So we will be in different C stores as well. And that's an exciting channel for us because it's not just retail but that also it's a snack. So it's really easy just to grab and go while you're driving or anything. So really right now it's kind of stay local in building that and then to do a big sweep kind of as we continue to grow and expand.

35:07
Grace Kennedy
Yeah, as you were talking I was like, oh my God, freeze cake needs to be on college campuses, like in the little C stores on college campuses. I was just like if I was in college I totally would be buying freeze cake.

35:18
Jenifer Shwartz
We have a few stores we have actually through fair. Yeah, so we have a few different college stores that buy, you know, through there. But that again that's one channel that we're going to continue to expand on. But there's a lot there and that it's easy I think sometimes as a CPG brand to like lose yourself and want to go everywhere but that, you know, we're trying to first, like I said, kind of like grow in a certain direction before we are everywhere. Everywhere.

35:50
Grace Kennedy
Yeah. That's awesome. Well, where can people learn more about freezecake and buy freezecake if they're interested?

35:56
Jenifer Shwartz
Yeah. So absolutely. When I tell people you want to learn more about freezecake, check out our TikTok channel. So that's Freezecake nation and that's where we really we put the most content out. We obviously we have our website, freezecake.com super easy and that you know, you can always reach out and email us. We're pretty responsive there too. And that's inforeezecake.com amazing.

36:23
Grace Kennedy
Well everybody go follow freezecake on TikTok and purchase some delicious freeze dried cheesecake. It's so good and decadent and delicious and you won't regret it. And it was so much fun to chat with you Jennifer.

36:34
Jenifer Shwartz
You too. Thank you so much, Grace.

36:38
Grace Kennedy
All right. Everyone, thank you so much for listening. If you enjoyed this episode, it would help us out so much if you left a 5 star review on ratethispodcast.com startupcpg I am Grace Kennedy, the host of the Founder Feature series, so feel free to add me on LinkedIn or reach out to me on Slack. I'm always on the hunt for new and exciting brands to feature, and if you're a potential sponsor who would like to appear on the podcast, please email partnershipstartupcpg.com and finally, as a reminder for anyone listening, if you haven't already, we would love for you to join our community on Slack. You can sign up via our website startupcpg.com.