Founder Feature: Lindsay Hancock of My Better Batch
In this episode of the Startup CPG Podcast, Grace Kennedy chats with Lindsay Hancock, founder of My Better Batch, about her journey from a corporate career in CPG to launching her own brand of premium cookie mixes. Lindsay shares her experience creating a product that fills a gap in the baking aisle, offering a clean, homemade flavor with simple ingredients. She delves into the challenges and strategies of working with co-manufacturers, preparing for scale, and standing out in a competitive market.
Lindsay also reflects on the hurdles of launching during formal category review cycles, the importance of building strong relationships with retailers, and leveraging key differentiators like non-GMO certification and woman-owned business status to appeal to buyers. She offers valuable advice for emerging brands on navigating the retail landscape, working with brokers, and crafting a compelling brand story.
Tune in to hear Lindsay's insights on operational readiness, creating eye-catching packaging, and building momentum for My Better Batch as it prepares to expand into national retailers.
Don’t miss this inspiring conversation about resilience, creativity, and the reality of building a CPG brand from scratch!
Listen in as they share about:
- Inspiration for My Better Batch
- Product Development
- Finding the Right Manufacturing Partner
- Packaging and Branding
- Sales and Retail Strategy
- Operational Preparations for Scaling
- Marketing and Social Media
- Advice for Emerging Brands
Episode Links:
Website: https://mybetterbatch.com/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Creators and Guests
