The Startup CPG Podcast

Steph Nightingale
So when I have had patients come to me and say, oh my God, that tool you showed me changed my life. And they're not being sarcastic. They say, I've lived with my boyfriend for three years. I've never been able to share a bathroom with him. I've been so embarrassed to spread fit in the sink living with him. And ever since you showed me that tool, my mouth is healthy.

00:33
Caitlin Bricker
Hey everybody, this is Caitlin Bricker, editor at Startup cpg. We are back with another founder feature. Today we're talking with Steph Nightingale, founder of Stimi, a premium reusable toothpick that's modernizing oral care. After 13 plus years working in dental care, Steph turned her post surgery recovery into a business opportunity for by creating an ergonomic tool that gets around teeth where floss and toothbrushes simply miss. From bootstrapping through investors to winning innovation contests and landing in high end retailers, she's proving that the best products come from real world feedback. This is an extra special episode because I actually have not tried Stimi yet, but the buzz from Unfi west was way too strong to ignore so I had to talk to her. Enjoy. Hey everybody, welcome back to the Startup CPG podcast. This is Caitlin and today I'm here with Steph Nightingale, founder of Stimmy.

01:32
Caitlin Bricker
Steph, welcome to the show.

01:33
Steph Nightingale
Thanks for having me. It's nice to meet you.

01:36
Caitlin Bricker
It's great to meet you too. I am very excited to have you on. This is an extra special episode for me. It's very special for listeners too because I am coming at this with the perspective of somebody who hasn't yet tried your product, but you've been so hyped up after the Unfi west show out in Las Vegas that I had to get you on before I could get my hands on the product. So I am very excited to dive into this with you.

02:05
Steph Nightingale
Oh my God, that makes me so happy. And it's crazy because before meeting, I guess Daniel and everyone at the show, I always felt like there was a club that all these founders were a part of, but I couldn't pinpoint what it was and I'm like, there has to be something because everyone's like traveling in like groups like doing the same thing. And then I guess I figured it out once I joined the Slack Channel that this is very much a community and like a private club. And I've said it on LinkedIn and I'll say it again, since that show, it has absolutely been the catalyst to what's going to happen next. With Stimmy. And I really feel like you guys have changed my life.

02:44
Caitlin Bricker
Okay, that is a really good way to start the episode.

02:48
Steph Nightingale
I talk about it all the time, so. Yeah, well, I'll keep you posted. But so far it's been unbelievable from that show.

02:57
Caitlin Bricker
Wow. I am excited to hear more and I will definitely be staying tuned on LinkedIn. So before we dive into everything stimi, walk us through just a brief introduction to what stimi is for anybody who's listening and isn't familiar.

03:11
Steph Nightingale
Yeah. So in a nutshell, Stimi. We've modernized a toothpick. We've made it premium, reusable, sustainable, it's ergonomic. It's designed to fit in your pocket. It is not something that replaces floss. It does not floss the teeth. It actually gets around the teeth in areas where traditional floss and even your toothbrush would miss. But it's amazing for quick touch ups on the go. It's amazing for all teeth and gums and it actually just feels really amazing when you use it in your mouth.

03:44
Caitlin Bricker
So where does the name Stimmy come from?

03:48
Steph Nightingale
There is a backstory. It was 50 people that love the name and hate the name. And ultimately it happened completely by accident. I had gum surgery December 30, 2020, and when I was frozen and my gums were throbbing. I know from being in the dental field that it's good to use a gum stimulator after you've had surgery and you're not the site, you're not to floss the site, but you do want to gently manicure around the gums and you can gently massage the tissue to help with the healing. Just like when you have any surgery, they say, like, gentle massage for healing is very good. So I kept saying, like, I need my stimulator. And I had the original one. Rubber tips have been around since 1951. So I have one in my bathroom that's like a long gold metal handle.

04:33
Steph Nightingale
They've been around forever. And my husband kept saying, you need a stimmy. Why you need a stimmy wide. I'm like, go get me a stimmy. And he said, I don't know what that is. And I said, you know, I'm going to create it. So he brought me the one I was talking about upstairs. And I said, I'm actually going to make one that's smarter and I'm going to bake in all my patient feedback over the last, at the time, 13 years. And I'm going to make it cute. I'm going to make it sexy. I'm going to make a whole brand around it. And he's like, no one's ever going to buy that. And the name is awful. So you can never name a product that. And I just went with it. And yeah, four and a half years later, it's still 50.

05:16
Steph Nightingale
The baby boomers hate the name. The Gen Zs and millennials love the name. And they're the ones running our economy right now with buying products. So I will take it if they love it.

05:29
Caitlin Bricker
And your husband must use it.

05:31
Steph Nightingale
Oh, my God. He is literally upstairs right now. I went to go get my charger before this, and he was sitting at the computer using it.

05:37
Caitlin Bricker
Joke's on you.

05:38
Steph Nightingale
Yeah. So he actually did say, because I'm sure you've heard this from many founders, it's very hard on couples. It's very hard on families, especially if you have kids. And he so badly. He actually said, like, I so badly wanted to hate this product. I so badly wanted to hate it. He's like, but I actually love it. But that's what everyone says once they've tried it.

05:59
Caitlin Bricker
Okay, this might sound like a little tmi. You said you had gum surgery and stimmy came from Matt and needing to, like, massage the area. I don't know if anybody else listening right now or if you've experienced this yourself, but when I am about to get my period, my gums get so inflamed. I track it every. Every month in my cycle. It's like clockwork. And if I had a stimmy at that point in my cycle, it would change the game for me because I'm like, I just need somebody to massage my gums. But a tool to do it for me. Great. So I'm excited about this.

06:34
Steph Nightingale
And it also so that I had a conversation with my girlfriend who just got pregnant, and we talked about this. Yesterday I was lucky enough to connect with a really cool gynecologist that I met on Instagram. I would. I feel like he's like the male version of me. And we wrote, like, three blog posts together that I haven't posted on our website, but I will. And we talk about PCOs and gums, we talk about pregnancy, gingivitis, and gums, and then we talk about menopause and saliva. So you're right. Like, there are many links and connections between female hormones and the mouth.

07:08
Caitlin Bricker
The joys of being a woman we're.

07:11
Steph Nightingale
Not only dealing with. Enough. I know.

07:14
Caitlin Bricker
So I picked up on you saying your patient feedback. So tell us about your background and what brought you to bringing STIMI to the market.

07:23
Steph Nightingale
Yeah, so I've always had a very realistic approach to dentistry since day one. Being thrown into a room cleaning teeth for the first time when none of us have any idea what we're doing. I've never been one to be a lecturer. Just talking to people robotically, asking how many times they brush, asking how many times they floss. People do that and that's their style. For whatever reason, it really makes me cringe. I don't think it's very human. I like to get to know people. I like to get to know about their habits, their day to day, their life. And as I'm talking to them, I wanted to be able to show them what's going on in their mouth. So I would always pick up a rubber tip because it was gentle, easy to use, easy to clean and painless.

08:08
Steph Nightingale
And I would go around their teeth and go around their gums and just getting to know them. And as I'm talking to them, I would pull it out and put it in front of their face and they would go like, that's so gross. Like, but I brush every day, but I floss every day. Like, how is all that stuff in there? And then I would educate them from there. There's no value in my opinion in like sitting people down and just saying, how many times? How many times? And like grilling them if there's a problem. Like, my job is, let me find you a solution. So I would show them that. And so many people would perk up and say, well, no one's ever shown me that tool before. My grandma had one, I never knew what it did.

08:46
Steph Nightingale
And I've heard that at least, you know, I stopped counting once I launched Jimmy. But leading up to launch, I actually calculated all my patients. And I heard that song and dance at least 34,000 times over my career. And then I, it would follow with, well, I currently use these things, but I hate that they bend after one use. And I currently try this, but I don't like that the wire bends and this one breaks and this, these are disposable. All I heard were things that people didn't like about products. And then I would ask them, well, what do you like about products? People were very specific on the thickness, on dexterity. If they were someone that had, you know, arthritis or they travel a lot, they want convenience, just all these things. So I kind of made a list.

09:32
Steph Nightingale
And you know, I give my patients Credit for all of this, because if I didn't have the hands on experience and listening to pain points and actually doing something with it, I would have never known where to start sketching and how to start creating this thing. And when we first launched on a Kickstarter, it was just like my finger and thumb holding it up like this. And as soon as we launched our Kickstarter, no one knew what I was doing for two and a half years. And people knew behind the scenes I was building something. And the number one thing I heard was, does it come with a cap? Is there going to be a cap? Like, I want to carry this with me, like, tell me there's a cap. And there was no cap.

10:13
Steph Nightingale
And then when I figured out how much it would cost to engineer a cap, it was the same amount of money to just engineer the body. I'm like, I can't afford this. I couldn't ignore the community feedback. So this is now beyond my patients. This is just the general public who discovered us on Kickstarter. And I paused everything for 18 months until I had enough working capital to actually give people what they asked for. And that's how the cap has a whole story on its own. Every detail is very intentional.

10:46
Caitlin Bricker
So remind me, how long has it been since the inception of the idea of stimmy today?

10:52
Steph Nightingale
December 30, 2020 was when I started sketching.

10:57
Caitlin Bricker
And you got your working capital. How, how did you fund this thing? I know you mentioned Kickstarter, but there's gotta be something else there.

11:05
Steph Nightingale
Clearly I can tell you exact all where amounts, but I woke, I was working on a deck right now, but I did a dentist that knew behind the scenes that I was working on something. He goes, I know I'm not supposed to know, but I know you're doing something. And all I'm going to say is, when you're ready, make sure you come to me first. So he wanted that first check. So it was all angel investors. I remember meeting someone who was in the space of raising and he's worked in dental before and he said, talk to 300 people. Once you're at 300, then you can give me a call. And 300 led to 500 led to 700. Just conversations and just cold reaching anyone and everyone. I don't come from an investor network, I don't come from angel network.

11:50
Steph Nightingale
I don't really have like family and friends that do these sorts of things. So it was literally just cold emailing, hey, I have a product in mind. I Have a vision in my head. I have a story. Are you willing to listen to me? And then from those conversations, is this something you'd be interested in getting involved with? No. Great. Can you give me three names of other people you think that would find this interesting? Rinse and Repeat. Do that 700 times. And I was able to get a small amount of money and it wasn't enough to do anything, but I was like, okay, clearly this is taking two years and I'm not getting anywhere. So then I did the Kickstarter and then I was able to get some capital from that and more investors from that.

12:29
Steph Nightingale
So I did get discovered on Kickstarter from some more angels. They were all strategic. So they've either been founders in the past, which I really value, getting feedback and advice and dollars from other founders who have done it, and then they would introduce me to more people, so it got a little bit easier. And then I just kind of stopped and said, I'm going to go to market even though I'm not ready, because you're never ready. And even though I'm not funded and there's no budget for marketing, there's no budget for ads, there's no budget for influencers. All these things that I thought I would do when going to market, I'm like, I'm just going to hit go and see what happens. And yeah, now we've been in market 14 months, but not focused on raising whatsoever.

13:16
Steph Nightingale
And the more you build and the more traction you get. In my experience, I was lucky enough to get some grants, really lucky to win innovation contests with startup cpg. Like, to me, being able to go to Vegas and do all that was like the biggest gift. And I treat that as angel investment in itself because I will absolutely see an ROI on that. And then I will be raising again soon. Because now there's the standard problem that most founders have is when you have, like, inventory management issues. Like now POS are coming in and it's like, holy cow, how am I going to make all this product to fulfill the demand? And so, yeah, now I'm going to be doing it again and I'm not looking forward to it, but hopefully it's different this time around. Now that I have a real business.

14:08
Caitlin Bricker
This sounds like quite the journey, but it sounds like it's all very exciting and leading you down a path to serious growth. So filling those POs, getting the products on shelves. How are you manufacturing Stimmy?

14:22
Steph Nightingale
Oh, my gosh. So right now we haven't done any, like, large pos it's just been me seeding like small independent retailers which I treat like gold because you get all your feedback and all your data and like what's working and what's not working when you are three foot with a retailer, when you're working with like eventually when I do the big POS and I do get into the bigger accounts, you're like the 30,000 foot partnership. Like you're not up close and personal and you're seeing like how your product is actually moving in those four walls. So I manufacture overseas and I mean I give my patients all the credit for the product but I definitely give myself a lot of credit for finding amazing cross functional partners.

15:08
Steph Nightingale
So just finding the right people to help you get your product through supply chain, it's not an easy task. A lot of bumps along the way, but I think I'm in a good place. I still don't sleep at night thinking about when production is in the works. I'm like, oh my God. Until I can open that box and like see it for myself, I just don't sleep and can't breathe and just hold my breath. But I think these are all classic problems that I hope everyone deals with. Maybe it's just me, I don't know.

15:39
Caitlin Bricker
I'm sure there are many people that can identify with the issues that you've been facing.

15:44
Steph Nightingale
I'm so lucky. It's been really good. I'm in a position where I had to mitigate risk and I wasn't in a spot where I could say whoopsie, like let's try again next time. So I've been really lucky and.

15:58
Caitlin Bricker
I really love how much you've been mentioning the feedback that you've been getting from your retailers, feedback you've been getting from your customers and feed you've been getting from your patients. I think being a founder, creating a brand, having your ears open is so valuable because you might have this tunnel vision on your product and this idea of what you want in your head, but if people aren't going to buy it, then what good is the vision? There's a lot of value in what you're saying about how much you're taking in from that feedback and I really appreciate it.

16:29
Steph Nightingale
Oh, thank you. I was scrolling this morning on Instagram, there's an account, I'm sure you follow them to School of Hard Knocks. He interviews like millionaire billionaires to get business advice to give to the next generation. He's an amazing interviewer. I think he has like 6 million followers on his account. And he interviewed someone who said, God gave us two ears and one mouth for a reason. Listen twice as much as you speak. And like, I love that, like, you can only convince someone so much to buy your product, but if you're listening to what they want, it truly does go so much further. I get no credit for that. That was all someone else's saying. But it was so good. You have to follow him.

17:17
Caitlin Bricker
I will definitely check it out. Unfortunately, I've never heard of him before and maybe I've been living under a rock. I will definitely check it out though. Maybe that'll be your next podcast episode. So if you're listening, score. School of Hard knock. Let's go.

17:32
Steph Nightingale
Yeah, he's great.

17:33
Caitlin Bricker
So I'm super curious from a retail perspective because I used to be a buyer, how do you merchandise Stimmy? What does it look like on a shelf when you get into a store?

17:42
Steph Nightingale
So it's been a lot of test and learn. I started with a three pack on our website. So when we got into our first retailer, an awesome spot that a lot of CPG founders will start off in, pop up groceries in New York, I only had a three pack and I was still taking meetings every day. My meetings were more like just getting feedback. And it was someone in California that actually said to me, you know, I would be intrigued to try your product, but if I ever saw it only sold as a three pack, I would be intimidated to spend, you know, more money on three when I'm like, I don't even know if I like it enough to buy one.

18:22
Steph Nightingale
So it was him that said, you should do singles, and singles don't make sense on my website just because, like, the cost is so low and to fulfill everything online is so expensive. I said, huh? So I saved up enough money, did a small run of singles, tested it out with them, and I watched my dashboard and they sold like seven and a half times quicker. But because I spent all the money on the singles, I didn't even have enough money to make like the PDQs, those like boxes that things sit in. So I would go to the dollar store and just buy little acrylic, like makeup dishes and I would just put them in there and send them to the retailer like that. I have like little toothbrush holders that I would put them in and funny enough, I would.

19:07
Steph Nightingale
About six retailers in the last month who have those little dishes where we display the Stimmy. They've asked now if I can make them the holders to sell with the stimmy. Which has been kind of fun to hear too. So these are all, again, small independence I'm hearing and seeing more that when it's right at the cash desk, right at the pin pad, that they sell much quicker. Some places that are more oral care focused or apothecary candle, beauty makeup, they keep them on the table. But something that just happened two days before Vegas, actually, that was so fun for me. I met with a retailer in New York and they are like super prestigious. Like, everyone knows about them. They've been around for, I think like 35 years, probably longer.

19:52
Steph Nightingale
And I met with three of the men who do the buying for beauty and oral care and pharmacy. And they said, we want this, but we want a whole display. And I'll never forget I was speaking to another founder who, I don't want to say too much, but he was very much. You know, Steph, that's sometimes people's way of saying no, but they don't want to hurt your feelings. Like them saying they want a whole display and postponing it and not buying it on the spot is their polite way of saying no. He said, if they really wanted your product, they would have just purchased it. Anyways, I took a chance.

20:23
Steph Nightingale
I waited four months and I got very similar to what I had at the Unified Trade show, which was just like a beautiful, like good quality board that you see at Sephora with our campaign image, a bunch of call outs on the side, an acrylic dish so that it's not in those PDQs. And. And then I made them the little toothbrush holders to go on the side so that it looked like a full collection. And I went to New York and I went right there with my luggage in hand and I met with the buyers and part of me was like, oh my God, what if they're actually not interested? The minute I showed up, they all stop what they're doing. I had three men, like congregate around my product.

21:03
Steph Nightingale
One person scanning barcodes, one person's moving everything out of the way to create space to like create a whole stimmy display. They put us in oral care, pharmacy and beauty counter, three spots. So it was just so cool to watch that happen. And then to have like my logo really big on a sheet of acrylic. A place here in Toronto did the same thing. He cleared a shelf in his window, put us in a window display. Another place, people are sending me texts that saw us in a window display. So, like, that's just the coolest thing when the retailer is so proud to carry your product that they want to put you front and center. I hope that's the case everywhere. But again, it's. We're still so early and so new. That's like the really long answer to your question.

21:51
Caitlin Bricker
I love it. Well, I think that there's a lot of excitement when there's a brand that's so early and so new. Those are the founders that I seek for the podcast. Those are the brands that I'm most interested in hearing from. Because you're in it, like, you are actively building right now. You have a finished product, but you're still learning a lot. So there's a lot that you're learning and that you can share. It's just very exciting. I think, all around. It's a win, win for everyone.

22:17
Steph Nightingale
I hope so. It has to pay off eventually.

22:21
Caitlin Bricker
It will.

22:21
Steph Nightingale
Lot of.

22:22
Caitlin Bricker
So I'm curious. Somebody buys a stimmy now that they're in single packs, it's cool that you could get them in multi packs because if you love it so much, why wouldn't you want to share it with somebody? It's like, you know, a best friend bracelet. Only a st. What does the lifetime of the product look like and how do you go about cleaning it? Just like, give me the nitty gritty about what it looks like for an end user.

22:45
Steph Nightingale
Yeah. So I mean, just like your toothbrush, every day you're using it, you're just rinsing it with water and you're putting it out on your counter. It's dry. The thing with anything with bristles, it can't breathe. So as much as people are, like, always asking about cleanliness and do I put it in the dishwasher, Do I scrub it with vinegar? I've heard the most, like, absorbed absurd things like, do I need an alcohol wipe? I'm like, no. You know that your toothbrush literally grows bacteria when you walk away from it. This is just rubber. So it just repels. You know, I say to people, rinse it if you're obviously in the car and out and about.

23:18
Steph Nightingale
I've used it and seen plaque and gunk and things on it and just waited for it to dry until I went to a bathroom and it just flakes right off. So with any oral care, we always recommend rule of thumb to replace it after three months. So some people, like my dad, who uses it 35 times a day, his will start to bend out of shape. I also say if something does start to look bent out of shape, like, just get rid of it and get a new one. One, it's not going to be as effective, but two, if naturally rubber will start to, you know, bend or even crack, that bacteria will trap inside. So you just want to get rid of it at that point.

23:57
Steph Nightingale
But yeah, so our standard is like one to three months for each stimmy, so it absolutely lasts quite some time.

24:03
Caitlin Bricker
Great. That's definitely good for those sustainability focused consumers and retailers. And it's a great selling point for sure.

24:11
Steph Nightingale
And it was. The sustainability was by accident. Just because I was so crazy about the quality and how long it did last. That was just me being a discerning consumer that I want everything I own to be good quality and last a long time. But now sustainability is at the forefront of a lot of buyers and what consumers want to purchase. So it happened organically but for the best.

24:33
Caitlin Bricker
Great. Tell me about the dental care space and what it looks like being a founder from the dental care space. When you look at a dental care set, what do you feel is missing from founder experience?

24:48
Steph Nightingale
So I can't speak to other people's experience because I've like researched founders who have innovated in oral care and maybe their relatives, a dentist or they brought on dental specialists to be on their board or they've obviously spoken to dental professionals. I will say some products are derived from dental professionals, but not all and not that many. What I think is actually exciting is that people are just passionate about the category. Like if you were once like an accountant at a firm and just hated your 9 to 5 and wanted to invent something and you're super passionate about oral care. Like to me that's so exciting because that person that's reinventing the next floss or the next toothbrush or the next toothpaste, like, they're my customer as well.

25:36
Steph Nightingale
So I think the only thing that they're missing is that they have to go out and get it vetted. Like they need to go out and find the professionals to back it and be on board with it. What's nice for me is like I come with the package deal of having army of dental professionals that back me and back the product. So it's a huge upside, but it doesn't mean that it's any better than other people doing it. I think other people doing it just have a different approach and maybe a bit more hurdles. We're all still gonna win at some point. I love science just because I'm good at it and I love being able to see before and afters. So when I had Patients come to me and say, oh, my God, that tool you showed me changed my life.

26:31
Steph Nightingale
And they're not being sarcastic. They say, I've lived with my boyfriend for three years. I've never been able to share a bathroom with him. I've been so embarrassed to spit in the sink living with him. And ever since you showed me that tool, my mouth is healthy. When I hear stuff like that, I go, wow. Like, these are invisible. I don't get to show this online. I don't get to speak about this. Like, this is just things that are, like, near and dear to me that I go, wow. Like, I know that I'm making an impact. And I get to go to bed at night, like, knowing I'm doing more than just giving people a product that's convenient and cool and fun to use. Like, hearing that from many patients, it's just, like, something that I know not everyone gets to experience.

27:18
Steph Nightingale
And I think it's just really special.

27:19
Caitlin Bricker
That is really special. I'm curious. Like, I have no idea what regulations look like in a dentist office. What you can sell, what you can't sell is stimi something that a dental office could supply for their customers if they wanted to. Or patients, I should say.

27:35
Steph Nightingale
Everything in Canada is so highly regulated. So in Canada, you're not allowed to sell anything, so. Or if you do, you have to sell it at cost, which doesn't really work for someone establishing a brand, because if the retailer next door is selling it's just not going to go over well. So they give it out. So the doctors buy it and then they give it out. In the States, from my understanding is they sell dental products to patients all the time, or they also, just as a courtesy, give it out for free.

28:05
Caitlin Bricker
Gotcha. That makes a lot of sense. I never thought about it before. Now that we're talking, I'm like, I should ask this question.

28:11
Steph Nightingale
Ye, for sure. I mean, if your dentist wants stimmies, we offer special pricing for dental professionals, so send them my way.

28:18
Caitlin Bricker
I will definitely mention it next time I'm there. Can't hurt. Worst thing somebody can do is say no, Right?

28:24
Steph Nightingale
Of course.

28:25
Caitlin Bricker
So you're making people's lives easier. You're living your dream right now. Do you have any dream collabs that you would want to do with Stimmy? I'm super curious about that.

28:35
Steph Nightingale
I mean, three different angles. I would say the dream collab in terms of my user would obviously be Erewhon market, because it's like the people going in there take all of the Boxes. They want things that are health and wellness focused. They want cool new, never been done before. And obviously there's like the collaboration aspect. I don't think I would ever have a stimmy smoothie per se, but like something in their cafe of like, that tells the story of getting stuff in your teeth that's just like, I think it's everyone's number one if you're in the health and wellness space. So that's for sure number one. Number two, it would really lean into my like, creative direction piece of my brain and it would be Kiss. Do you guys have a Kiss where you are?

29:23
Caitlin Bricker
I don't, but is it a high fashion brand?

29:27
Steph Nightingale
So yeah, so he started with like Nike collaborations and then it kind of just branched out into clothing and streetwear. They even do some beauty stuff like melanin. Gates is like a cpt, like deodorant, skin care, hand care product. But everything is co branded Kiss. I already have like the full vision of what it would look like, what the color palette would look like, what the campaign would look like. It's just like a matter of time of that like manifestation coming to life. And then the third would be more experience focused. I'm not a golfer. You cannot pay me to golf. But if there's one sport that everyone gets so excited about, it's the Masters. So I just envision like guerrilla marketing.

30:10
Steph Nightingale
Having a bright neon yellow booth with a green stimmy logo outside of the Masters and thousands of people walking by getting a neon yellow stimmy and just like using it and getting it caught on camera and the players, you know, eating their snacks between shooting and then using it. Like, to me, that would just be so cool.

30:32
Caitlin Bricker
I could totally envision the marketing for that. What is it the tea? Is that what goes in the ground? You could have the stimmies instead or.

30:39
Steph Nightingale
Oh, my God. And even, I mean, I don't even need their jerseys branded. Like, I'm not that important. But just to have like the people that go and watch, just that the colors are so cool. The bright green with the bright yellow. I just think it would be so cool any sporting event. But like the Masters definitely comes to mind.

30:58
Caitlin Bricker
I love that you've put so much thought into this and you're like, yes, I'm ready to go. Here are my juice.

31:03
Steph Nightingale
I just need a contact and like it's ready to go. So if you know anyone, please let me know.

31:09
Caitlin Bricker
Hopefully they'll be listening once this goes live. Please, everyone, if you know somebody, help a friend out I appreciate it. Cool. Steph. Well, I've had a great time talking to you. I would love for you to share with our audience where can they find Stimmy and follow along online.

31:28
Steph Nightingale
Yeah, so our website is shopstimmy. Com. Our social handles are its Stimmy, its T, I, M, M I E and I post a lot of what's happening on my LinkedIn. So Steph Nightingale and I love connecting with people on social media. So please reach out.

31:48
Caitlin Bricker
Great. I'm sure many people will after this. Thank you again for your time. This has been so fun. I've learned a lot. I am super excited to get my hands on Stimmy.

31:57
Steph Nightingale
Oh my gosh. Well, this went by so fast. Caitlin, it was so much fun. Thank you so much.

32:03
Caitlin Bricker
Thank you. Talk soon.

32:05
Steph Nightingale
Bye.

32:09
Caitlin Bricker
All right, everyone, thank you so much for listening. If you enjoyed this episode, do us a solid and leave us a five star review on ratethispodcast.com startupcpg I'm Caitlin Bricker, the host of the Founder Feature series and editor at Startup CPG. Feel free to find me on LinkedIn or reach out to me on Slack and get on my radar. I'm always keeping my eyes peeled for new and emerging brands to spotlight. If you're a potential sponsor who would like to appear on the podcast, please email partnershipstartupcpg.com and find. Finally, as a reminder for anyone listening, if you haven't already, we would love for you to join our free CPG community on Slack. You can sign up via our website@startupcpg.com see you around.