Founder Feature: Woo Pailet of LOO
In this episode of the Startup CPG Podcast, Grace Kennedy is joined by Woo Pailet, co-founder of LOO, a plant-based, eco-friendly wipes brand. Woo shares the inspiration behind LOO and the drive to create sustainable, beautifully designed wipes that appeal to both environmental and aesthetic concerns. She dives into the harmful impact of traditional plastic-based wipes and how LOO provides a better alternative with fully recyclable packaging and flushable wipes.
Hear about the importance of networking, LOO's marketing strategy, and the challenges of launching a sustainable personal care brand—from participating in major trade shows like Expo West to balancing financial sustainability with growth, all while minimizing waste. Wu offers insights into bootstrapping the business, the role of persistence, and the importance of building a collaborative team to turn their vision into reality.
Tune in for an inspiring conversation about innovation, sustainability, and the entrepreneurial journey behind LOO!
Listen in as they share about:
- Why They Created LOO
- Team Expertise and arget Audience
- Marketing Strategy and Product Features
- Challenges in Production and Team Dynamics
- Destigmatizing Wipes
- Fragrance and Product Development
- Participation in Trade Shows
- Financial Management and Sustainability
Episode Links:
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Show Links:
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- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
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