#127 Launching on Amazon with Leon Lewis
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
Welcome to another episode of the Startup CPG Podcast where Daniel Scharff introduces Leon Lewis, the accomplished founder of Daybreak Growth Partners. Leon's journey spans gaming, music, and entrepreneurship, starting his first online business at 12 and later delving into the music industry. In 2019, he founded Daybreak Growth Partners, specializing in Amazon and retail media strategy for new CPG brands.
From experiences at Amazon and starting his own venture-backed brand, Leon emphasizes the challenges such as rising advertising costs and competing with established CPG brands while stressing the value of measuring repeat purchases and retention rates and the need for hard work over magical solutions.
In addition - Leon explores the parallels between launching a CPG product and being a musician, emphasizing the fundamentals' importance and sharing key e-commerce success metrics: product conversion rate, repeat customer rate, lifetime value, and cost of advertising.
Ready to elevate your Amazon strategy? Hit play now!
Listen in as Leon shares about:
- Amazon as an Ever-Expanding Web
- Repeat and Retention Rates
- Conversion Rates
- Challenges and Opportunities in Product Launch
- Choosing Amazon as a Strategy
- Amazon Advertising Spend
- Review Strategy
- Cost and Pricing on Amazon
- Continuous Advertising Optimization
- Launching a Brand on Amazon
- Fulfillment by Amazon (FBA)
- Mobile Optimization
Episode Links:
Daybreak Growth Website
Leon’s LinkedIn
Email: leon@daybreak.agency
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Show Links:
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- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Strategy Maven Agency Link:
- Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit!
- Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
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