#144 - Buyer Spotlight: Kenny Hausmann, Fresh Thyme

In this episode of Startup CPG Podcast, join Daniel Scharff and Kenny Hausmann, an 18-year veteran of the grocery industry, to discuss the accessibility of natural foods and the commitment to health and innovation. Kenny shares his career journey, from his early days in stores to becoming a category manager, highlighting his passion for health and alignment with Fresh Thyme's values.

They explore recent industry events like Expo West and the first large-scale CPG Shabbat, discussing the importance of human connections amidst industry buzz. Kenny also draws on his diverse experience, including managing Natural/Organic/Specialty Foods at Foodland Hawaii, and provides insights into managing categories like bulk foods and addressing supply chain logistics challenges.

Learn about brand partnerships at Fresh Thyme, including innovative marketing campaigns integrated with social media influence and initiatives supporting regenerative agriculture.

Tune in now!

Listen in as Kenny shares about:

  • Focus on Natural and Organic Foods
  • Transition to Fresh Thyme Market
  • Working at Foodland in Hawaii
  • Advice for Suppliers
  • Personal Experiences
  • Product Categories and Selection Process
  • Trends in Natural Living
  • Brand Partnerships and Marketing
  • Opportunities for Brands to partner with Fresh Thyme
  • Category Reviews and Reset Timelines

Episode Links:
Fresh Thyme Website
Kenny’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

Creators and Guests

Daniel Scharff
Daniel Scharff
Founder/CEO, Startup CPG
#144 - Buyer Spotlight: Kenny Hausmann, Fresh Thyme
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