The Startup CPG Podcast

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Tyler Killgore, Central Buyer and Category Manager at GreenAcres Market. Tyler shares his expansive journey within the grocery industry, from his rapid progression and previous experience in direct store delivery ventures to his current pivotal role. He provides deep insights into his responsibilities at GreenAcres, focusing on product sourcing, selection strategies, mentorship, and the integration of local sourcing initiatives.

Tyler delves into the intricacies of managing product categories, stressing the importance of maintaining a consistent SKU mix and utilizing newsletters effectively for promotional campaigns. He also explores the challenges associated with transitioning between distribution partners and offers invaluable advice on successfully launching new products in a competitive market environment. Tyler further highlights current consumer trends, particularly the growing popularity of microwavable and frozen entrees, underscoring shifts in consumer preferences and market dynamics.

Tune in now!

Episode Links:
GreenAcres Market Website
Tyler Killgore LinkedIn

Email: tylerk@greenacres.com 

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Episode music by Super Fantastics