The Startup CPG Podcast

In this episode of the Startup CPG podcast, Daniel Scharff chats with Heidi Traore, Supplier Relationship Development Manager, and Jeanette Bloss, Category Manager, from NCG (National Co+op Grocers). Together, they provide an in-depth look at NCG’s role as a powerful partner for natural channel brands and co-op grocery stores.

Heidi breaks down what NCG is and how it functions as a secondary cooperative, helping hundreds of co-ops across the country thrive through centralized procurement, retail services, and retail development. Meanwhile, Jeanette offers invaluable insights into the world of category management, including how brands can position themselves for success during NCG’s formal category reviews, the importance of data, and identifying opportunities that align with emerging trends.

From navigating distributor relationships with UNFI, to understanding the power of promotions like co-op deals and coupons, to the booming interest in dumplings, mocktails, and mushroom-based products. Heidi and Jeanette also share what they look for in brands, tips on smart outreach, and how NCG fosters true partnerships to drive long-term success.

Ready to take your brand to the next level? Tune now!

Website: https://www.ncg.coop/ 

Jeanette’s LinkedIn: https://www.linkedin.com/in/jeanette-bloss-aa2814149/ 

Heidi’s LinkedIn: https://www.linkedin.com/in/heiditraore/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.