The Startup CPG Podcast

In this episode of the Startup CPG podcast, Daniel Scharff sits down with David Fudge, co-founder of Aplós, to discuss the journey of building a premium non-alcoholic spirits brand. David shares insights from his time leading brand at Bonobos, where he helped pioneer the direct-to-consumer model, and how those experiences informed his approach to creating Aplós—a brand redefining the cocktail experience without compromise.

They explore the growing non-alcoholic beverage market, the importance of thoughtful branding, and how Aplós balances innovation and tradition with the help of renowned mixologist Lynette Marrero. David provides actionable strategies for scaling an e-commerce business, including influencer partnerships, creative optimization, and leveraging AI tools to stay ahead in a competitive landscape.

David also reflects on lessons learned from both successes and missteps, offering actionable advice for aspiring founders looking to carve out a space in competitive markets. Whether you're interested in building a brand, excelling in e-commerce, or creating a product that stands the test of time, this episode is packed with valuable takeaways.

Don’t miss this engaging conversation with one of the most thoughtful minds in CPG —tune in now!

Website: https://www.aplos.world/ 

LinkedIn: https://www.linkedin.com/in/dwfudge/ 

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