Community Fundraising 101: James Reina, Jibby Coffee, and Jonny Price, Wefunder

In this bonus episode of the Startup CPG podcast, originally recorded as a webinar, join Daniel Scharff together with Jonny Price and James Reina as they talk through community fundraising and crowdsourcing with Jonny from Wefunder and James Reina from Jibby Coffee who recently completed a raise.

Discover why community rounds matter, how to handle financial disclosures, and the smart way to tailor your fundraising approach. James shares real-world insights from a winning campaign, stressing the importance of doing your homework, building relationships, and engaging your audience effectively.

Learn how personalized messages can sway investors and why educating your audience is key to long-term success. Plus, find out how crowdfunding can be a game-changer for underrepresented founders and new investors alike.

They'll also demystify Wefunder's fees, advertising tactics, and how to maximize your exposure as you hit funding milestones. Ready to embark on a crowdfunding journey? Tune in now!

Startup CPG Community Members get a discount on Wefunder fees by using this link:

Listen in as James and Jonny share about:
  • What is a Community Round
  • Types of investors
  • Minimum Check Size and Investment Volume
  • Wefunder's Mission
  • Investor-Founder Connection
  • Changes in Startup Valuation Trends
  • Setting Fundraising Goals
  • Advantages and Disadvantages of Crowdfunding.
  • Concerns about Financial Disclosure and Due Diligence.
  • Legal Requirements, Timeline, and Investment Structures.
  • Campaign Strategy, including ‘Pre-Launch Preparation and Momentum-Building.
  • Marketing Tactics used During the Campaign.
  • Diversity and Inclusion in Fundraising
Raise $50K to $5M+ from hundreds of customers, fans, and friends—all in one line on your cap table.

Episode Links:
Wefunder’s Website 
James’s LinkedIn
Jonny’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit

Show Links:
  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at
  • Episode music by Super Fantastics

Creators and Guests

Daniel Scharff
Daniel Scharff
Founder/CEO, Startup CPG
Community Fundraising 101: James Reina, Jibby Coffee, and Jonny Price, Wefunder
Broadcast by