Founder Feature: Cason Crane of Explorer Cold Brew


In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Cason Crane, the founder of Explorer Cold Brew, to explore his journey from endurance athlete and consultant to the creator of a caffeine-conscious coffee brand. Cason shares his unique story, which includes summiting the highest peaks on every continent and competing on Race to Survive Alaska, and how these experiences shaped his perspective as a founder.


They dive into the origin of Explorer Cold Brew, born out of Cason’s own need for decaf options during the COVID lockdown, and discuss the company’s mission to bring low-caffeine and decaf cold brew to coffee lovers everywhere. Cason speaks candidly about the challenges of building a brand in the competitive CPG space, from customer acquisition to establishing retail partnerships with Whole Foods and Sprouts, and his strategy to achieve profitability while remaining true to Explorer’s values.


If you're a founder, coffee enthusiast, or curious about navigating the CPG industry, this episode is packed with practical advice and honest reflections on the startup journey.


Tune in now to fuel your entrepreneurial spirit!

Listen in as they share about:
  • Explorer Cold Brew’s Unique Selling Point
  • Challenges of Building a CPG Brand
  • Customer Acquisition Strategy
  • Future Retail Expansion
  • Advice on Strategic Partnerships
  • Honest Perspective on Startup Challenges
  • Engagement with Startup CPG Community


Episode Links:


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Show Links:

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  • Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
  • Episode music by Super Fantastics

Creators and Guests

Founder Feature: Cason Crane of Explorer Cold Brew
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