How to Win At Kroger

Wondering how to get on shelf and pick the right marketing programs to do well?

Join expert guests Erin, Courtney, and Holly as they share their wealth of knowledge on successfully navigating the Kroger landscape. From Erin's firsthand brand experience, Courtney's expertise around submissions and promotions, and Holly's insights into category strategies, this episode is packed with actionable tips for CPG startups.

Learn the art of differentiation, effective marketing strategies, and successful promotions. Whether you're a startup or scaling up, this episode is for you.

Don’t miss out on elevating your CPG startup with insider insights!

Listen in as Erin, Courtney, and Holly share about:

  • Kroger's Priorities
  • New Item Selling Process
  • Getting into Kroger
  • Understanding Shopper and Landscape
  • Supply Chain and Budget Considerations
  • Shopper Marketing
  • DSD Collaboration
  • E-commerce Opportunities
  • Regional Considerations
  • Sales Velocity Expectations

Episode Links:
Holly’s LinkedIn
Erin’s LinkedIn
Courtney’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit

Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (15K+ members and growing!)
  • Follow @startupcpg
  • Visit host Daniel's Linkedin 
  • Questions or comments about the episode? Email Daniel at

Episode music by Super Fantastics

Creators and Guests

Daniel Scharff
Daniel Scharff
Founder/CEO, Startup CPG
How to Win At Kroger
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