Jessi Freitag
Appears in 103 Episodes
Meet Season 4's Host - Startup CPG's Founder Daniel Scharff
Welcome to the Startup CPG Podcast! I’m Jessi Freitag and it’s been my pleasure to be your host for Season 3 of the show since August 2021. It’s now time for me to int...
#116 TOAST-IT Makes a Deal on Shark Tank! All the Details from Inside the Tank with Founders Coco & Mafe
You know what that sound means - we had another member of the Startup CPG community on Shark Tank! And this time it was previous podcast guests Mafe Romer & Coco Cabez...
#115 Pure Gold Series: Lessons on Iterating from Seth Goldman + Updates on Eat the Change & Just Ice Tea
We have a really special episode today - Seth Goldman is back on the show! Over the past couple of years, Seth has come on the show a number of times for what we calle...
#114 Driving Trial at Retail with Digital Rebates + Key Insights on Latest Natural Shopper Trends with Social Nature
I’m so excited to have our friends at Social Nature back on the show! Today we get to chat with Annalea Krebs, founder and CEO of Social Nature, an all-in-one shopper ...
#113 Brewing Crooked Owl Hard Tepache with Founders Cam & Dave Bailey
Today I’m excited to feature another of the backpack brand winners from Startup CPG’s Mic Drop party at Expo East: Crooked Owl! Crooked Owl is the first probiotic, she...
#112 Naturally Nourishing Treats for Hormonal Balance with Gita Vellanki, Founder of Neeshi
Today I’m excited to feature one of the backpack brand winners from Startup CPG’s Mic Drop party at Expo East: Neeshi! Neeshi makes naturally nourishing and hormone ba...
#111 Twrl Milk Tea: Boba is the New Sprinkle & Twrling into Sprouts, Costco, & Pop Up Grocer
I’m so excited today to learn from Twrl Milk Tea, a long time and very active member of the Startup CPG Community! We’re joined by co-founder Olivia Chen, and Twrl was...
From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez (2023)
We’re bringing you an episode from the archives today while I’m on vacation - so many listeners loved this episode from February because Sandra gives such practical an...
#110 Recapping Expo East 2023: The End of An Era
This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgIt’s Expo East recap time! New Hope Network announced on the opening day of this year’...
#109 The Third Annual Shelfies Awards Ceremony Live!
Today’s episode is a special recording of our first LinkedIn LIVE podcast episode where we announced the winners of the third annual Startup CPG Shelfies Awards! Thank...
#108 Getting Discovered: How to Leverage RangeMe & RangeMe's Roots in Supporting Emerging Brands
It’s tough getting buyers’ attention, let alone getting them all the information they need to review your product. In 2014, a fellow emerging CPG brand founder realize...
How Liquid Death is Murdering Lame Marketing with Hamid Saify (2023)
This week we're bringing you an episode from the archives, our most popular episode of all time that played this January of 2023 and was with Liquid Death. I got so ma...
#107 How to Turbocharge Your CX: DTC Marketing Learnings from Mr. Beast's Feastables on Chatbots, SMS, & Retention with Jess Cervellon
Today we get to learn from an incredible marketing and customer experience expert and leader. Jess Cervellon is the Vice President of Customer Experience at Feastables...
#106 Shelfies Finalists & Trends from Startup CPG's 2023 Awards
It’s awards season! Well at least here at Startup CPG it is. If you aren't aware, we have our very own annual industry award competition at Startup CPG, and this year ...
#105 Equity Crowdfunding Insights: How Ghost Town Oats is Cultivating Community & Opportunities with Ezra Baker
Last time we talked about equity crowdfunding on the show, many of you let me know that you wanted more equity crowdfunding content. When I saw that Ghost Town Oats ha...
#104 How Project Potluck is Creating a More Inclusive, Equitable, and Colorful CPG Industry with Kathleen Casanova
I’m so excited to introduce you to today’s guest and for the chance to feature an incredible organization everyone in CPG should know about, Project Potluck. Kathleen ...
#103 Reimagining Multivitamins: Tend's Real Food Supplements for Pregnancy and Beyond with Co-Founders Hannah & Behzad Varamini
Today’s guests are active members of the Startup CPG community and were a crowd favorite Backpack Brand at Startup CPG’s Expo West Alley Rally! Hannah and Behzad Varam...
#102 Beyond the Certificate: How to Navigate Insurance Related to Fundraising and Inventory with Amelia Risk
I don’t always love talking about insurance, but I love talking about insurance with today’s guest, Danielle Holyoake, because I always learn so much and end up feelin...
#101 Celebrating 10 Years of Growth: Family, Foodservice, and Forging your Own Path with Soom's Amy Zitelman
Making it to the 10 year mark as a food business is no small feat, and our friends at Soom Foods just passed their 10 year anniversary. Today we are joined by Soom’s C...
#100 Toasting to 100 Episodes of The Startup CPG Podcast with Our Favorite Moments
Today’s episode is a celebration. A celebration of 100 episodes of The Startup CPG Podcast! Can you believe it? If you’ve been listening since the beginning, that’s am...
#99 Navigating the Foodservice Landscape: Key Players and Their Roles (Distributors, Buying Groups, Operators, & more)
I’m so excited to bring back a very popular guest from last year, Jenna Cameron, for another foodservice episode! We released episode #74 with Jenna during December of...
#98 Reimagining Grocery Shopping: Instacart's AI-Powered Future with ChatGPT and Artificial Intelligence
We’re hearing a lot about AI, artificial intelligence these days, especially with the release to the public of Chat GPT, which may of you have been experimenting with....
#97 Co-Packing 101: Tapping into a Motherlode of Co-Packing Wisdom
One of the hottest topics in our Slack community is brands looking for the right co-packer, and since this is something that I often help brands navigate outside of my...
#96 How to Understand the Unit Economics of a CPG Company with Graphite Financial
If you are in the Startup CPG Slack #finance channel, you’ll regularly see tons of questions about projections, cash flow, and unit economics, so I’m so excited today ...
#95 GT Dave - Founder & CEO of GT’s Living Foods: 25+ years of building the kombucha industry one batch at a time
I don’t usually like to play favorites, but this week’s episode is a really special interview, especially for me personally. I LOVE kombucha. I mean love kombucha. And...
#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer
If you are in the CPG industry and active on LinkedIn, chances are you are familiar with the dynamic duo, Alex Bayer and Wade Yenny, co-hosts of the weekly podcast CPG...
#93 Creating a More Equitable & Transparent Food System with Amazi
Consumers are looking for more and more transparency into the sourcing and production of their products. We’ve had Social Nature on the show to talk about The Modern W...
Angel Investing 101 with Marcia Dawood (2022)
This week we’re bringing back one of our most popular episodes of all time, “Angel Investing 101.” This episode aired last November and while the fundraising landscape...
#92 Behind the Dream [Pie] Collaboration of Ben & Jerry’s and Partake Foods with Marlo Giudice
When you peruse Ben & Jerry’s ice cream flavors, do you ever think, “What would my flavor be if I were famous?” Maybe that’s just me, but perhaps you dream about your ...
#91 Becoming the Willy Wonkas of Marshmallows with Funky Mello’s Delisa Harper
Are you ready to hear from the world’s first and tastiest refrigerated, plant-based marshmallow creme? I have been full stop obsessed with Funky Mello since discoverin...