All Episodes
Displaying episodes 121 - 150 of 208 in total
Pure Gold Series: How to Prep for a Successful Expo West with Seth Goldman (2022)
Earlier this week we had a bonus episode that was a bit shorter, so I thought this was a good chance to re-air one of my favorite episodes from last year with Seth Gol...
Bonus: Raising the bar in the alcoholic beverage category with G’s Dry Hard Ginger Beer
Today we have a bonus episode for you to celebrate the launch of the alcohol channel in the Startup CPG Slack! We realize that alcohol brands face many unique challeng...
#78 Forij adventures: meeting customers on land, air, sea, and online with Parker Olson
If you’ve been on LinkedIn in the last year, chances are you’ve seen pictures of a green van making it’s way around the country, spreading the good word about Forij. I...
#77 Making a deal on Shark Tank with wildwonder's Rosa Li
In case you missed it, long-time Startup CPG community member wildwonder just aired on Shark Tank, and today, Founder Rosa Li joins us to share all the details! You do...
#76 How Liquid Death is Murdering Lame Marketing with Hamid Saify
I figured it was worth putting my soul on the line to bring you some behind the scenes content from one of the hottest brands in CPG. Just a few months ago in October ...
#75 Behind the Scenes of Equity Crowdfunding with tbh (+ Popadelics)
A few weeks back, we talked about Angel Investing 101 on the show, and equity crowdfunding got a brief shoutout. I was super curious on the topic and thought who bette...
Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson (2022)
Happy New Year! We’re coming at you this week from the archives again - host Jessi got COVID and temporarily lost her voice! I’m sharing another of our greatest hits f...
#74 First Hire Series: Foodservice Sales with Jenna Cameron (+ For Good Granola)
Today is our fifth episode in the "First Hire" series where we’ve so far covered making first hires in marketing, finance, operations, and retail sales. Now we get to ...
How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola (2021)
We’re coming at you this week from the archives. Many of you found this pod just this year, so I’m sharing one of our greatest hits from last year, 2021, in case you m...
#73 In-Store Demos 101: Building a Successful Demo Program (+ Funky Mello)
Let’s talk demos! In-store demonstrations are an important tool in a CPG company toolbox, so we brought our favorite team of demo experts to help us navigate this topi...
#72 How to Optimize the Deductions Management Process
I once received a check from a distributor for $500, but it listed a ton of invoices. I dug in and that check was for $40,000 worth of product - it was a combination o...
#71 Building Content Creation Muscles - Behind Dream Pops’ Marketing with David Greenfeld (+ Nowhere Bakery)
Content creation. We all know it’s more important than ever. But how do you actually create great content as a brand and measure success? To help us answer these quest...
#70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas)
You’ve all let me know that fundraising content is some of your favorite, so I thought I would bring my favorite angel investing expert on the show, Marcia Dawood, for...
#69 How to Design a High Converting Ecommerce Website
It’s November and we’re entering the biggest online shopping season of the year in the US. How is your ecommerce site functioning? Or are you thinking about launching ...
#68 How to Raise $10 Million: Fundraising Aura Bora Style with Paul Voge
Today’s hot topic is fundraising. And what could be better than talking fundraising with our favorite weird sparkling water brand, Aura Bora. Aura Bora just raised a S...
#67 Leveraging Mondelēz International's CoLab Program to Grow Bunny James Boxes
What could you learn from one of the largest snack companies in the world? Lonny James Ruben from Bunny James Boxes got to learn just that this year as a member of the...
#66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge
What's it like to build out a new section at the grocery store? We saw Perfect Bar create a refrigerated bar section, so why not a refrigerated, delicious, easy-squeez...
#65 Mid-Day Squares - National Target Launch, Business Therapy, and Dance Vibes with Jake Karls
What does it take to build the next household chocolate brand name like Hershey or Cadbury? The team at Mid-Day Squares is on the road to find out, and today we’re joi...
#64 Expo East 2022 Recap: Liquids abound, lost voices, and sustainable puns
“'Tis the week post-Expo and all through the land… CPGers have full tummies, full hearts, and half-closed eyes.” I stole that line from Jenna on the Startup CPG team’s...
#63 Meet the 2022 Shelfie Award Winners
A couple weeks ago, Startup CPG hosted the 2nd Annual Shelfie Awards, where we recognized 14 brands across 13 categories. We’ll be talking with more of the finalists a...
#62 Affiliate & Influencer Marketing 101 with Kim Biddle
Influencer and affiliate marketing. Topics with a lot of opinions, a lot of success stories, and unfortunately a lot of wasted time and energy when executed poorly. Th...
#61 It's Shelfies Time! Finalists, Winners, and Trends from Startup CPG's 2022 Awards
If you are listening to this episode on release day, you may notice it's not Tuesday! That's because I wanted to bring you the Startup CPG news hot off the press: a re...
#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu
Venture capital - a term we've all heard but maybe don't fully understand (this is a safe space to admit what we don't know and I'll be the first to say that fundraisi...
#59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar
Today's guest you may recognize for a number of reasons but specifically from the cover of the Startup CPG Spotlight magazine! Ali Bonar, Co-Founder, CEO, and Chief Vi...
#58 Ingredient Sourcing 101
Today we get to chat about one of my favorite topics - ingredients. While the consumer sees a nice tidy ingredient list on the back of the package, the other side of f...
#57 Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson
We've got a really fun episode today that I think will bring you a lot of joy and inspiration. It's probably no surprise but your Startup CPG team members are big Shar...
#56 First Hire Series: Finance & Accounting with William Finkelstein
Today is our fourth episode in the "First Hire" series where we talk about making first hires in marketing, finance, sales, and operations. So far we've covered sales,...
#55 Nationally Launching the Reimagination of Jam with Chia Smash
Did you know that for the FDA to consider a product a jam, it needs to be 55% sugar content? When Anna Peck found this out, she thought it was wild and started experim...
#54 Stories from Inside Mondelēz International's CoLab Program with Pan's Mushroom Jerky & GoNanas
What if you could leverage the resources and experience of one of the largest snack companies in the world to grow your brand? Today we get to hear from two brands who...
#53 Tsubi Soup! Bringing Plant-Powered Gourmet Soup Cubes from Japan to the US
Have you seen those "how it started; how it's going" posts? Today we basically get to do that as we catch up with one of the brands from Startup CPG's second pitch com...
