All Episodes
Displaying 151 - 180 of 272 in total
#109 The Third Annual Shelfies Awards Ceremony Live!
Today’s episode is a special recording of our first LinkedIn LIVE podcast episode where we announced the winners of the third annual Startup CPG Shelfies Awards! Thank...
#108 Getting Discovered: How to Leverage RangeMe & RangeMe's Roots in Supporting Emerging Brands
It’s tough getting buyers’ attention, let alone getting them all the information they need to review your product. In 2014, a fellow emerging CPG brand founder realize...
How Liquid Death is Murdering Lame Marketing with Hamid Saify (2023)
This week we're bringing you an episode from the archives, our most popular episode of all time that played this January of 2023 and was with Liquid Death. I got so ma...
#107 How to Turbocharge Your CX: DTC Marketing Learnings from Mr. Beast's Feastables on Chatbots, SMS, & Retention with Jess Cervellon
Today we get to learn from an incredible marketing and customer experience expert and leader. Jess Cervellon is the Vice President of Customer Experience at Feastables...
#106 Shelfies Finalists & Trends from Startup CPG's 2023 Awards
It’s awards season! Well at least here at Startup CPG it is. If you aren't aware, we have our very own annual industry award competition at Startup CPG, and this year ...
#105 Equity Crowdfunding Insights: How Ghost Town Oats is Cultivating Community & Opportunities with Ezra Baker
Last time we talked about equity crowdfunding on the show, many of you let me know that you wanted more equity crowdfunding content. When I saw that Ghost Town Oats ha...
#104 How Project Potluck is Creating a More Inclusive, Equitable, and Colorful CPG Industry with Kathleen Casanova
I’m so excited to introduce you to today’s guest and for the chance to feature an incredible organization everyone in CPG should know about, Project Potluck. Kathleen ...
#103 Reimagining Multivitamins: Tend's Real Food Supplements for Pregnancy and Beyond with Co-Founders Hannah & Behzad Varamini
Today’s guests are active members of the Startup CPG community and were a crowd favorite Backpack Brand at Startup CPG’s Expo West Alley Rally! Hannah and Behzad Varam...
#102 Beyond the Certificate: How to Navigate Insurance Related to Fundraising and Inventory with Amelia Risk
I don’t always love talking about insurance, but I love talking about insurance with today’s guest, Danielle Holyoake, because I always learn so much and end up feelin...
#101 Celebrating 10 Years of Growth: Family, Foodservice, and Forging your Own Path with Soom's Amy Zitelman
Making it to the 10 year mark as a food business is no small feat, and our friends at Soom Foods just passed their 10 year anniversary. Today we are joined by Soom’s C...
#100 Toasting to 100 Episodes of The Startup CPG Podcast with Our Favorite Moments
Today’s episode is a celebration. A celebration of 100 episodes of The Startup CPG Podcast! Can you believe it? If you’ve been listening since the beginning, that’s am...
#99 Navigating the Foodservice Landscape: Key Players and Their Roles (Distributors, Buying Groups, Operators, & more)
I’m so excited to bring back a very popular guest from last year, Jenna Cameron, for another foodservice episode! We released episode #74 with Jenna during December of...
#98 Reimagining Grocery Shopping: Instacart's AI-Powered Future with ChatGPT and Artificial Intelligence
We’re hearing a lot about AI, artificial intelligence these days, especially with the release to the public of Chat GPT, which may of you have been experimenting with....
#97 Co-Packing 101: Tapping into a Motherlode of Co-Packing Wisdom
One of the hottest topics in our Slack community is brands looking for the right co-packer, and since this is something that I often help brands navigate outside of my...
#96 How to Understand the Unit Economics of a CPG Company with Graphite Financial
If you are in the Startup CPG Slack #finance channel, you’ll regularly see tons of questions about projections, cash flow, and unit economics, so I’m so excited today ...
#95 GT Dave - Founder & CEO of GT’s Living Foods: 25+ years of building the kombucha industry one batch at a time
I don’t usually like to play favorites, but this week’s episode is a really special interview, especially for me personally. I LOVE kombucha. I mean love kombucha. And...
#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer
If you are in the CPG industry and active on LinkedIn, chances are you are familiar with the dynamic duo, Alex Bayer and Wade Yenny, co-hosts of the weekly podcast CPG...
#93 Creating a More Equitable & Transparent Food System with Amazi
Consumers are looking for more and more transparency into the sourcing and production of their products. We’ve had Social Nature on the show to talk about The Modern W...
Angel Investing 101 with Marcia Dawood (2022)
This week we’re bringing back one of our most popular episodes of all time, “Angel Investing 101.” This episode aired last November and while the fundraising landscape...
#92 Behind the Dream [Pie] Collaboration of Ben & Jerry’s and Partake Foods with Marlo Giudice
When you peruse Ben & Jerry’s ice cream flavors, do you ever think, “What would my flavor be if I were famous?” Maybe that’s just me, but perhaps you dream about your ...
#91 Becoming the Willy Wonkas of Marshmallows with Funky Mello’s Delisa Harper
Are you ready to hear from the world’s first and tastiest refrigerated, plant-based marshmallow creme? I have been full stop obsessed with Funky Mello since discoverin...
#90 Buyer Series: Earth Fare with Mitch Orland
This is the first episode in our new buyers series and today we’re joined by Mitch Orland, VP of Merchandising and Procurement at Earth Fare. Earth Fare is a health an...
An AWSM (Sauce) Bonus Episode with Carl Starkey
Today we have a bonus episode that actually pairs with this week’s earlier episode on packaging and design with Kirk and Andy. Kirk and Andy unboxed ASWM Sauce and gav...
#89 Packaging Design and Printing 101 with Kirk & Kurtts
Today we’re joined by two of my favorite Startup CPG community experts: Kirk Visola and Andy Kurtts. The world of printed packaging is complex to navigate, and I wonde...
#88 Undaunted Leadership with Hint Founder Kara Goldin
Today’s episode is really special - Kara Goldin, the founder of Hint, agreed to come on the show to talk about leadership! Kara founded Hint in 2005 and the company is...
#87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica Malach
At the time of recording, the numbers for the latest food at home index had increased 10.2% over the past 12 months. So what does that mean? How can we plan and adjust...
#86 From Target Buyer to Nationally Launching Upcycled Pet Brand Shameless Pets with James Bello
Today we have a special episode for you to celebrate the launch of the pet channel in the Startup CPG Slack! The number of pet brands in our community is growing and w...
#85 First Hire Series: Culture with Jennifer Yepez-Blundell (+ Tiny Sprouts)
Today is our seventh episode in the "First Hire" series where we’ve so far covered making first hires in marketing, finance, operations, and retail & foodservice sales...
#84 Legal Tips for Fundraising: Navigating SAFE Notes, Priced Rounds, Exits, & More (+ Balkan Bites)
We’ve heard on the show before how big of an undertaking fundraising is from both founders and investors, but we haven’t had a chance yet to really dig into the legal ...
#83 Trade Spend & Retail Promotions 101 with Jake Huber (+ Niramaya)
Trade spend and promotions. You want your product to have a shiny sale tag at the store and help people discover it, but how do we get there? It’s a topic that can get...